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The holidays are the perfect time to pull out all the stops and create a magical experience for your customers. With the right Christmas signage, you can spread festive cheer, engage shoppers, and boost your sales all at once.
Let’s dig into digital signage Christmas ideas that will make your holiday campaign shine, with Look cloud-based software as your trusted partner to bring them to life.
Creating a Magical Holiday Atmosphere with Digital Signage
1. Highlight Holiday Sales and Discounts
Everyone loves a good sale, especially during the holidays. Use your festive digital displays to highlight your best deals with bold, animated designs. For example, a glowing "25% Off All Christmas Décor—Today Only!" message with snowflakes gently falling in the background can grab attention instantly.
2. Showcase Christmas Bundles and Gift Sets
Bundles are a holiday lifesaver for people who don’t want to spend hours picking out gifts. Use your screens to showcase these curated sets. Think rotating visuals that zoom in on each item in a "Holiday Cozy Kit" (like a fuzzy blanket, a candle, and a mug) with captions that spell out the bundle’s value: "Save 30% when you buy this set!"
Tip: Adding a scannable QR code that takes customers straight to an online checkout or provides more details about the bundle makes things even easier. You can do that by generating the QR code directly within Look CMS, specifying the destination link, then adding it to your layout.
3. Use Christmas-Themed Graphics and Animations
This is your chance to get creative! Deck your festive digital displays with holiday graphics like twinkling lights, sparkling ornaments, and animated snowmen. Subtle animations—like a Christmas tree lighting up or stars gently sparkling—can transform your displays into a visual treat.
Tip: You can cut down your holiday content creation time by using Look DS pre-designed Christmas templates. Customize them with your messaging, fonts, set transitions and animations and you’re good to go.
4. Create a Winter Wonderland Display
Who doesn’t love stepping into a winter wonderland? Use your holiday signage to project snowy landscapes, cozy cabins, or icy forests. For example, a large video wall could show a serene snowfall scene that evolves throughout the day, transitioning from a sunrise over a snowy mountain to a starry night in a cozy village.
5. Interactive Holiday Games and Quizzes
Turn waiting lines or quiet shopping moments into something fun with interactive games. Touchscreens or QR code-activated games like “Spin the Wheel for a Holiday Deal” or quizzes that reveal your “Christmas Spirit Animal” can keep customers engaged.
Watch also: Add Gamification to Your Android Touch Display Video Tutorial
6. Real-Time Voting Displays for Favorite Holiday Songs or Movies
People love sharing their opinions, especially about holiday classics. Use your signage to host real-time votes for things like “Favorite Christmas Song” or “Best Holiday Movie.” Customers can scan a QR code to vote, and you can display live results as they change.
7. Christmas Countdown Timers
There’s something magical about watching the days tick down to Christmas. Use countdown timers on your Christmas campaign signage to build anticipation for the big day—or for special sales or events you’re hosting.
Tip: Look DS comes with a Countdown Timer you can easily customize with your target date and time. Pair the timer with festive messages like “Only 10 Days Left to Shop the Sale!” and add subtle animations to keep things lively.
8. Personalized Greeting Messages
Make your digital displays for Christmas feel personal by greeting your shoppers directly. For example, “Welcome, New York! Happy Holidays!” or “Hello, Grace! Thanks for shopping with us today!” Personalized touches like these can make a big impact, even if the message is based on something as simple as the weather or time of day.
Tip: Using Look DS integration with Zapier, you can connect your displays to a CRM like HubSpot to pull customer names, birthdays, or other details automatically. When a customer checks in or visits, Zapier triggers a personalized message like, “Welcome back, Sarah! Happy Holidays!”.
9. Display Live Social Media Feeds with Holiday Hashtags
Bring your online holiday campaign into your physical space by showing live social media posts on your screens. Create a festive hashtag like #MerryMomentsAt[YourStoreName] and encourage customers to tag their photos for a chance to be featured.
Tip: Give customers a chance to be featured on your displays by connecting your account to Look DS built-in social apps. Simply log in via your Look portal, configure display settings and your live social feeds will start engaging shoppers immediately.
10. Encourage User-Generated Content with Photo Contests
Take social engagement a step further by hosting a holiday photo contest. Ask customers to snap pictures with your holiday displays or products and share them with a branded hashtag. Then, showcase the best submissions on your Christmas signage. Offer a prize for the top entries to boost participation.
11. Holiday-Themed Wayfinding Maps
Navigating big stores or malls can be stressful, especially during the holidays. Make it easier (and more fun) with interactive wayfinding maps decked out in holiday cheer. Use candy canes or glowing ornaments to mark key locations like sales sections or Santa’s Grotto.
12. Promote In-Store Christmas Events with Dynamic Schedules
If you’re hosting holiday events—like carol performances, gift-wrapping stations, or Santa meet-and-greets—use your signage to promote them. Dynamic schedules can count down to the next event and even include photos or videos from past events to build excitement.
13. Interactive Virtual Gift Wrapping Tutorials
Not everyone is a gift-wrapping pro, but a quick digital tutorial can help. Show step-by-step videos of creative wrapping techniques, complete with tips on how to make the perfect bow or add festive tags.
You can even tie this into product sales by featuring the wrapping paper, ribbons, or other supplies used in the tutorial, giving shoppers an extra reason to add them to their carts.
Tip: If you have these tutorials on YouTube, you can connect your Youtube account with Look DS and display them on your festive signage directly.
14. Digital Snowfall Effects Across Displays
Adding snowfall effects to your displays is a simple but magical way to set the mood. Use it as a background for your promotions or product showcases, with snowflakes gently drifting across the screen.
Tip: To do this across multiple displays if you have different locations, you can group the screens, and assign the same playlist at a go without having to manage each location individually.
15. Share Your Brand’s Christmas Story
Use your signage to tell a story about your brand’s connection to the holidays. Highlight how your team celebrates, the inspiration behind your holiday collections, or your journey to support local communities this season.
Pair this narrative with cozy visuals and behind-the-scenes clips to make it feel authentic and relatable. Stories resonate with people, especially during a season built on nostalgia and warmth.
16. Highlight Community Involvement and Charity Drives
The holidays are a time for giving, and your customers will appreciate seeing how your brand is making a difference. Use your signage to showcase charity initiatives, like donation progress bars or videos of your team delivering toys to kids.
Encourage shoppers to get involved by highlighting how they can contribute, whether it’s through purchases, donations, or volunteering.
17. Live Holiday Countdown Broadcasts
Broadcasting countdowns to key moments, like the lighting of a Christmas tree or the start of a major sale, can create buzz and excitement. Use festive visuals and cheerful music to make the countdown feel celebratory and special.
18. Display Classic Holiday Movie Clips or Animations
Everyone loves a little nostalgia. Use your signage to show snippets of beloved holiday movies or create custom animations featuring your products in festive scenarios.
19. Feature New Holiday Products and Bestsellers
Rotating displays of your newest or most popular products keeps your offerings top of mind for customers. Show them in action—for example, a beautiful holiday tablescape featuring your dinnerware—or emphasize key features with close-ups and bold text.
20. Interactive Product Tutorials for Gift Sets
Help customers see the value in your products by showing them in use. If you sell beauty kits, for instance, display a step-by-step makeup tutorial. For cooking products, show how to make a festive dish.
Implementing Look Digital Signage for Your Christmas Campaign
Look Digital Signage comes with exciting features that make it incredibly hassle-free to hit your festive season marketing KPIs.
We are talking about:
Easy Content Creation: With the layout designer, you can divide your screen into zones to show different content simultaneously, not to mention the new Look AI Wizard that lets you create stunning layout templates tailored to your industry and requirements within seconds.
Dynamic Scheduling: Plan your Christmas content to display at the perfect time—like festive greetings in the morning, flash sale announcements during peak shopping hours, or countdowns as Christmas gets closer.
Custom Playlists for Different Locations: Tailor your holiday content for each location, such as showcasing Santa meet-and-greet schedules in malls or featuring exclusive gift bundles in boutique stores.
Remote Management: Control and update all your digital displays from anywhere, instantly adjusting content, schedules, or settings without being on-site.
Elevate Your Festive Campaign with Creative Christmas Signage
The holiday season is your chance to create something unforgettable for your customers, and digital signage can help you do just that. From dynamic visuals to personalized greetings, it’s the perfect way to capture the magic of Christmas while driving engagement and sales.
Look Digital Signage can easily bring your ideas to life and ensure your displays stay fresh, interactive, and impactful throughout the season.
Ready to take your festive campaign to the next level? Try Look Digital Signage for 14 days and see how it can transform your holiday marketing. Let’s make this Christmas one to remember!
