🛍️ Retail Digital Signage

Digital Signage for Retail Stores

How can you capture shopper attention and update in-store messaging instantly without the cost and delay of printing posters? Look DS lets you schedule and publish content to any screen in minutes, from anywhere.

Every store updated in one publish

A price change or a flash sale reaches every screen at once, without a store visit.

Zero cost per content update

No paper, no ink, no staff time spent hanging signs.

Track every campaign's playback

See play counts and playback time across content, screens, and tags.
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  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

  • 24/7 in-app support from real people.

Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

Retail digital signage: the complete 2026 breakdown 👉

Watch video · 5:42
Retail Digital Signage: The Complete 2026 BreakdownYouTube

What counts as retail digital signage, what it costs to run screens in a store, which returns retailers track, and how Look DS runs retail screens day to day, for one store or forty.

Take control of the screens already hanging in your stores

Retail digital signage lets retailers manage promotions, product information, branded content, and other in-store messaging across connected screens from one centralized platform.
Instead of printing new posters or updating screens manually, retail teams can publish content remotely, schedule campaigns in advance, and control what appears on specific screens, stores, or entire retail networks.

Sound familiar?

    • A red cross inside a black circle

      Walking the floor with a USB stick

    • A red cross inside a black circle

      Every store showing something different

    • A red cross inside a black circle

      Promotions still playing after they ended

    • A red cross inside a black circle

      No proof the campaign ever played

Store screen showing a video player overlay and the file name Black USB flash drive with 4 GB storage capacity

What you get with Look

    • One dashboard for every store

    • Content that expires on schedule

    • Same brand in every location

    • A playback report for every campaign

Store screen showing a clean full-screen sale promotion Green shield icon with a white check mark
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Run demo screen right in your browser

From first screen to full network in minutes

Connect a player, build your first playlist, and your promotions are live. Scale to hundreds of locations the same way.
  • Schedule

    Connect your screens

    Install the Look App on a smart TV or plug in the Look HDMI Player, pair it with your account, and the screen is ready.
  • Content

    Build and schedule your content

    Upload videos and images, group them into a playlist, and let Smart Scheduling swap them by hour, day or promo calendar.
  • Playlists

    Publish and manage remotely

    Push a flash sale to every location from any browser, and Playback Analytics confirms what ran and when.
Store screen showing a fashion sale promotion Store screen showing a jewellery discount promotion Laptop with the Look content management interface and a sale campaign on the screen behind it

Digital signage for every area of your retail store

Different areas of a retail store serve different purposes. Look lets you manage them from the same platform while showing content tailored to each location and stage of the customer journey.

Storefront and window displays

Turn passing traffic into store visits.
Use window screens for seasonal promotions, new arrivals, product launches, sales, and high-impact brand campaigns.
Update storefront messaging remotely and schedule campaigns to change automatically without replacing printed materials.
Best for: Promotions, new arrivals, seasonal campaigns, product launches

Sales floor

Help shoppers discover products and offers.
Use screens throughout the store to highlight featured products, demonstrate how items work, promote complementary products, tell brand stories, or guide customers between departments.
Different departments and locations can run their own playlists while campaigns remain centrally managed.
Best for: Product discovery, cross-selling, demonstrations, promotions, wayfinding

Checkout and POS areas

Use customer dwell time to promote the next action.
Display loyalty programs, complementary products, upcoming offers, services, QR codes, or practical information while customers wait to pay.
Schedule different content throughout the day to keep checkout messaging relevant to current promotions.
Best for: Loyalty programs, add-on purchases, QR campaigns, services, upcoming offers

Fitting rooms

Support customers while they make a purchase decision.
Show styling ideas, related products, alternative colors or models, campaign content, and QR codes that connect shoppers with a broader product catalog.
A touchscreen can also run a tap-through lookup of sizes, colors, and the extended assortment, returning to the loop after an idle timeout.
Best for: Styling inspiration, cross-selling, extended assortment, QR to full catalog

Shelf-edge and product displays

Put the content right next to the product.
Small screens by the shelf or the product display carry promotions, product details, comparisons, pricing messages and availability.
Zapier and Look's action trigger link pricing and stock events to what the screen shows, which keeps a store's product messaging timely.
Best for: Product information, promotions, pricing messages, comparisons, availability

Interactive kiosks & wayfinding

Help shoppers find what they need and explore more products.
Use interactive screens for store navigation, product lookup, digital catalogs, and product comparisons.
Touch-enabled displays can guide customers to departments, help them browse products beyond the in-store assortment, and connect the physical store with online shopping through QR codes.
Best for: Wayfinding, product lookup, digital catalogs, endless aisle, comparisons

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage Androidgoogle-tvLinuxOS Fire Amazon macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
Our experience with Look has been nothing but amazing. Customer service is excellent, and the product works perfectly. It's remarkable and I wouldn't go with any other company.
Casey Lore
Coziahr Harley-Davidson
United States flag
With Look we can upload content and publish it within seconds and also customize screens for each of the branches. It is incredibly user-friendly and so easy-to-use, thus it's amazing to work with.
Corrie Wright
Railway Furnishers
South Africa flag
During these 3 years that we have used Look in our clients' stores and offices, it has been a fundamental tool that complements the hardware that we sell. Look customer service is of the highest quality. It gives us guarantees of satisfaction our customers deserve.
Roberto Vergara
Altatech
Chile flag
60 000+
Screens
11 000+
Users
120+
Countries

Key features

What should you look for in retail digital signage software?

The right retail digital signage platform should help teams manage content across locations, automate time-sensitive campaigns, keep screens reliable, and connect signage with the systems already used across the business.
For retail networks, these are the core capabilities to look for:

Free templates

Retail-ready templates for every promotion

Set your brand colors and fonts once and every template inherits them. Drop in product images and pricing, schedule it, publish. Nobody to brief at an agency, nothing to wait for, no version control headaches, and the screens stay on-brand every day.
Cyber Monday sale with discounts on electronics 30%, beauty 50%, fashion 70%, on December 2, 2024.White wireless earbuds in an open charging case with 50% off sale text on a blue and orange background.Pair of white Continental 80 Vegan Adidas shoes with red and blue stripes on an orange background.
White wireless earbuds in an open charging case with 50% off sale text on a blue and orange background.Pair of white Continental 80 Vegan Adidas shoes with red and blue stripes on an orange background.Smiling woman in purple fluffy coat and round sunglasses posing against a purple background with fashion sale text and discount percentages.
Pair of white Continental 80 Vegan Adidas shoes with red and blue stripes on an orange background.Smiling woman in purple fluffy coat and round sunglasses posing against a purple background with fashion sale text and discount percentages.Promotional image showing a diamond ring in a red velvet box with text offering 20% off all diamond rings this week, alongside gold jewelry pieces and social media icons.
Smiling woman in purple fluffy coat and round sunglasses posing against a purple background with fashion sale text and discount percentages.Promotional image showing a diamond ring in a red velvet box with text offering 20% off all diamond rings this week, alongside gold jewelry pieces and social media icons.Bright Black Friday ad with 50% off clothing and 20% off electronics on a pink background.
Promotional image showing a diamond ring in a red velvet box with text offering 20% off all diamond rings this week, alongside gold jewelry pieces and social media icons.Bright Black Friday ad with 50% off clothing and 20% off electronics on a pink background.Retro-style vintage S-65 camera with manual focus and exposure features priced at $100.
Bright Black Friday ad with 50% off clothing and 20% off electronics on a pink background.Retro-style vintage S-65 camera with manual focus and exposure features priced at $100.Hand holding milk carton with abstract design, text announces 15% off milk sale this week.
Retro-style vintage S-65 camera with manual focus and exposure features priced at $100.Hand holding milk carton with abstract design, text announces 15% off milk sale this week.Cyber Monday sale with discounts on electronics 30%, beauty 50%, fashion 70%, on December 2, 2024.
Hand holding milk carton with abstract design, text announces 15% off milk sale this week.Cyber Monday sale with discounts on electronics 30%, beauty 50%, fashion 70%, on December 2, 2024.White wireless earbuds in an open charging case with 50% off sale text on a blue and orange background.
Try for free Browse templates

Explore retail digital signage

Pick the setting closest to yours, or look at a nearby industry.
Supermarkets and shopping mallsAisle promos and mall-wide campaignsGrocery storesFresh pricing, offers and checkout screensPet storesProduct guides and seasonal offersCorporate officesLobby, meeting rooms and staff communicationsReal estateWindow listings that update themselvesChurchesService times, hymns and announcements
Tips & Guides

Retail digital signage resources

    Frequently asked questions about retail digital signage

    How do I keep digital signage on-brand across different stores?

    Retailers can centrally manage campaigns to ensure brand consistency across the network. Role-based permissions allow headquarters to control core assets, with regional teams or store managers having access only to their assigned content. This is especially useful for franchises and multi-location retailers that need both centralized brand governance and local flexibility.

    Can digital signage support click-and-collect and omnichannel retail?

    Yes. Digital signage can connect the physical store with online shopping journeys by displaying QR codes, extended product catalogs, loyalty offers, online promotions, and order pickup information. Retailers can use screens to direct customers to click-and-collect areas, promote online products, and allow shoppers to complete purchases on their phones. API integrations connect these experiences with a retailer's broader e-commerce and operational systems.

    Can retail digital signage integrate with my POS, inventory, CRM, or other business systems?

    Yes. Look supports integrations through its API and Zapier, allowing retailers to connect digital signage workflows with existing business systems and more than 1,000 external apps. For example, inventory data could trigger a change in screen content when a product becomes overstocked or unavailable. The exact workflow depends on the systems you use, so integrations can be built around your existing retail technology rather than requiring a specific POS provider.

    What equipment do I need for retail digital signage?

    A typical retail digital signage setup includes a display, digital signage software, and, when required, a media player. Look works with Android, Windows, Linux, macOS, Raspberry Pi, Amazon Fire OS, Samsung Tizen, and LG webOS devices. Displays with an HDMI input can also be connected using the Look HDMI Player. Storefront windows benefit from higher-brightness commercial displays for better visibility. Retailers using screens all day may prefer commercial-grade displays for extended daily use.

    Can I manage digital signage across multiple retail locations?

    Yes. Look Digital Signage lets you manage screens across stores, departments, regions, or entire retail networks from one account. Screens can be organized into groups so headquarters can run company-wide campaigns while individual locations receive content relevant to their store. Role-based permissions also help control who can create, approve, schedule, or manage content across different parts of the network.

    Can retailers sell advertising space on their in-store screens?

    Yes. Retailers can include supplier-funded campaigns, partner promotions, and third-party brand advertising in their digital signage playlists. Content can be scheduled for specific stores, screens, dates, or time periods and playback reporting confirms when campaigns were displayed. Retailers planning more advanced advertising networks or DOOH operations can also use dedicated digital out-of-home workflows for campaign scheduling and proof of play.

    What happens to my retail screens if the internet goes down?

    Look supports offline playback, so previously downloaded content will continue to play even if the store temporarily loses its internet connection. Once the connection is restored, the player reconnects to the system to receive new content and schedule updates. This is particularly important for multi-location retailers where screens may operate throughout the business day, and local connectivity can vary between stores.

    Can digital signage update promotions automatically based on inventory or other data?

    Yes. Retail content can be updated through schedules, API-based workflows, Zapier automations, and external data sources. This makes it possible to change promotions based on inventory levels, time of day, business events, or other predefined triggers. Instead of manually replacing content on each screen, retailers can build workflows that keep in-store messaging aligned with current offers and operational data.

    Can I use the screens I already have in my stores?

    Many TVs and displays can be used as digital signs without replacement. Compatible smart displays and devices run the Look app directly, while others connect through an HDMI media player, modernizing retail screens without replacement.

    How much does digital signage cost for a retail store?

    The total cost of retail digital signage depends on factors such as the number of screens, display hardware, installation requirements and custom integrations. Look Digital Signage starts at $6 per screen, and you can repurpose many existing screens instead of replacing your hardware. Volume and on-premises options are available for larger-scale projects.

    Is digital signage suitable for both independent stores and large retail chains?

    Yes. A retailer can start with a single screen and expand the same system as the business grows. Larger networks can organize hundreds of screens by location, region, department, or purpose while managing scheduling, permissions, monitoring, integrations, and content distribution centrally. This makes the same platform suitable for an independent store, a growing multi-location retailer, or a large retail network.

    Can I use Look Digital Signage for interactive kiosks?

    Yes. Look supports interactive touchscreen scenarios that retailers can use for product catalogs, store navigation, promotions, surveys, and endless-aisle experiences. For example, a shopper could browse products that are not physically available in that location, explore additional sizes or models, scan a QR code, and continue the journey on their phone. Look provides the digital signage CMS and playback technology; the physical kiosk, touchscreen, or floor-standing enclosure is supplied separately.

    How can I measure the ROI of retail digital signage?

    Begin by identifying the business objective behind each screen or campaign. For product promotions, for example, you might compare the sales or sell-through of the promoted SKUs before and during the campaign. For operational use cases, you can measure reductions in printed materials or manual content updates, as well as the time required to launch campaigns across multiple stores. Look's Playback Analytics provides data about what content was played and when. Retailers can combine this playback data with sales, inventory, or other business data to evaluate campaign performance.

    What is digital signage for retail?

    Digital signage for retail involves displaying promotions, prices, product information, branded content, directions and other store communications on connected screens. With Look Digital Signage, retailers can manage content from a central, cloud-based CMS, schedule campaigns in advance and update screens remotely, whether they are in one or multiple locations.