where: retail
How to attract the customer’s attention to a particular product? How to help them
make a decision as what to buy? How to inform them about special offers? How to timely
let the staff know about innovations and the necessary actions? Answers to all of these questions
are well known to retailers: sales equipment, flyers and posters, red price tags, a lot of internal
regulations. But such responses, in turn, give rise to new questions: How to reduce the cost
for advertising materials? How to maximally centralize processes and simplify the control? How to avoid
the negative impact of the human factor in the field? Retail is the ideal environment to implement
digital signage systems. The possibilities, which LOOK software brings, can dramatically improve the efficiency
of internal processes, the level of influence on consumers’ behavior and, as a consequence,
the final business result.
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