Privacy Policy

Policy version: October, 17, 2023 https://www.lookdigitalsignage.com/ (our website) https://app.lookdigitalsignage.com/ (our web application) are provided by Look DS LLC (‘we’, ‘our’ or ‘us’). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the Delaware Personal Data Privacy Act (DPDPA). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals and our wider operations in the European Economic Area (EEA).

This version of our privacy policy is primarily written for adults, including parents and guardians of child users. If you are a child (under 18 years old) you are welcome to read this policy if you find it useful.
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This privacy policy is divided into the following sections:

What this policy applies to

‍This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the Delaware Personal Data Privacy Act (DPDPA). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals and our wider operations in the European Economic Area (EEA).

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
  • your name, address and contact information, including email address and telephone number and company details
  • any delivery addresses specified for your order
  • information to check and verify your identity, eg date of birth
  • your gender, if you choose to give this to us
  • location data, if you choose to give this to us
  • your billing information, transaction and payment card or other payment method information
  • bank account and payment details
  • details of any information, feedback or other matters you give to us by phone, email, post or via social media
  • your account details, such as username and login details
  • your activities on, and use of, our website
  • information about the services we provide to you
  • your contact history, purchase history and saved items
  • information about how you use our website and technology systems
  • your responses to surveys, competitions and promotions
You must provide this personal data to use our website and the services on it unless we tell you that you have a choice. Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
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How your personal data is collected

We collect personal data from you: 
  • directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and 
  • indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies’ below
We also collect personal data about you from other sources as follows:
  • information from social media or any other public sources.

How and why we use your personal data — in more detail

More details about how we use your personal data and why are set out in the table below.
Purpose
Processing operation
Lawful basis relied on under the DPDA and EU GDPR
Relevant categories of personal data
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices 
Addressing and sending communications to you as required by data protection laws, ie:
• DPDA
• the EU GDPR
Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c))
• your name, address and contact information, including email address and telephone number and company details
• your account details (username)
Addressing and sending communications to you as required by Delaware Data Breach Notification Act (DBNA)
Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c))
• your name, address and contact information, including email address and telephone number and company details
• your account details (username)
Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above)
Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you
• your name, address and contact information, including email address and telephone number and company details
• your account details (username)

How and why we use your personal data — sharing

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
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Marketing

We will use your personal data to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell it with other organisations outside the Look DS LLC group for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
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Who we share your personal data with

We routinely share personal data with:
  • third parties we use to help deliver our products and/or services to you, eg payment service providers
  • other third parties we use to help us run our business, eg marketing agencies or website hosts and website analytics providers
We or the third parties mentioned above occasionally also share personal data with:
  • our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
  • our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
  • other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency — usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

Who we share your personal data with

We routinely share personal data with:
  • third parties we use to help deliver our products and/or services to you, eg payment service providers
  • other third parties we use to help us run our business, eg marketing agencies or website hosts and website analytics providers
We or the third parties mentioned above occasionally also share personal data with:
  • our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
  • our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
  • other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency — usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

Who we share your personal data with — in more detail

More details about who we share your personal data with and why are set out in the table below.
Recipient
Processing operation (use) by recipient
Relevant categories of personal data transferred to recipient
Amazon Web Services EMEA SARL Irish Branch — a company incorporated in Ireland, whose registered office is at One Burlington Plaza, Burlington Road, Dublin 4, Ireland.
Web and data hosting services, i.e. store a copy of your personal data on computer equipment so it can be accessed by us and permitted by third parties (see below) online.
Any of the personal data we collect about you (see here).
MongoDB Inc.—a company incorporated in the United States,, whose registered office is at 43rd Street, 5th Floor, New York, NY 10036.
Multi-cloud database hosting services, i.e. a copy of your personal data is stored in the database to improve better website functionality so it can be accessed by us and permitted by third parties (see below) online.
Any of the personal data we collect about you (see here).
PayPal Inc — a company incorporated in the United States,, whose registered office is at San Jose, 2211 N 1st St, United States.
Payments processing services, i.e. we permit your personal data to be stored and processed by this our designated third party to enable you make the payments for product and/or services.
• your name, address and contact information, including email address and telephone number and company details
• your billing information, transaction and payment card or other payment method information
• bank account and payment details
Providers of software, workflow and applications automation tools.
Automation tools that connect our apps and services i.e. store a copy of your personal data on computer equipment so it can be accessed by us and permitted by third parties.
your name, address and contact information, including email address and telephone number and company details
Providers of communication services.
Managing and talking to our clients, customers, and other interested parties services i.e. store a copy of your personal data on computer equipment so it can be accessed by us and permitted by third parties.
your name, address and contact information, including email address and telephone number and company details

Who we share your personal data with

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
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How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used. For example, we will delete or anonymise your purchase history and saved items after two years after the latest purchase of our products or services has been made.

A standard retention period of five years applies for all types of personal data. 

If you stop using your account we will delete or anonymise your account data after seven years.

Following the end of the relevant retention period, we will delete or anonymise your personal data.
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Transferring your personal data out of the US and EEA

The EEA, US and other countries outside the EEA and the US have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the US and EEA. In those cases we will comply with applicable US and EEA laws designed to ensure the privacy of your personal data.

We will transfer your personal data to:
  • our service providers located outside the US in the EEA, and 
  • our service providers located outside the US and the EEA in the other countries
As we are based in the US we will also transfer your personal data from the EEA to the US.

Under data protection laws, we can only transfer your personal data to a country outside the EEA where:
  • In the case of transfers subject to EEA data protection laws, the European Commission has decided that the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy decision’) further to Article 45 of the EU GDPR. A list of countries the European Commission has currently made adequacy decisions in relation to is available here. We rely on adequacy decisions for transfers to the following countries: Andorra, Argentina, Canada (commercial organisations), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Republic of Korea, Switzerland , the United Kingdom under the GDPR and the LED, the United States (commercial organisations participating in the EU-US Data Privacy Framework) and Uruguay as providing adequate protection.
  • there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
  • a specific exception applies under relevant data protection law
Where we transfer your personal data outside the EEA we do so on the basis of an adequacy decision or (where this is not available) legally-approved standard data protection clauses issued further to Article 46(2) of the EU GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the EEA unless we can do so on the basis of an alternative mechanism or exception provided by applicable data protection law and reflected in an update to this policy.Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
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Transferring your personal data out of the US and EEA — further information

If you would like further information about data transferred outside the US/EEA, please contact us (see ‘How to contact us’ below).
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Cookies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies and web beacons, action tags, single-pixel gifs on our website. These help us recognise you and your device and store some information about your preferences or past actions.

We will request your consent before placing cookies and web beacons, action tags, single-pixel gifs or similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (eg to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences in your browser settings (eg for chrome please see instructions here).
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Your rights

You generally have the following rights, which you can usually exercise free of charge:
Access to a copy of your personal data
The right to be provided with a copy of your personal data
Correction (also known as rectification)
The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)
The right to require us to delete your personal data — in certain situations
Restriction of use
The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data
Data portability
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object to use
The right to object:
• at any time to your personal data being used for direct marketing (including profiling)
• in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
Not to be subject to decisions without human involvement
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

We do not make any such decisions based on data collected by our website
The right to withdraw consents
If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time

You may withdraw consents by noticing us at: info@lookdigitalsignage.com

Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidelines, recommendations, best practices from the European Data Protection Board on your rights under the EU GDPR. 

If you would like to exercise any of those rights, please email, call or write to us — see below: ‘How to contact us’. When contacting us please:
  • provide enough information to identify yourself (eg your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
  • let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it. 

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Stay Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit https://staysafeonline.org/. Stay Safe Online is supported by leading businesses.
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How to request a download of your data

Please contact us via your preferred communication method (post, email, or telephone provided below) and request a download of your data. Your request will be processed in 3 working days and we will send an archive with all your data to your account email.

    How to request a deletion of your account and all data

    Please contact us via your preferred communication method (post, email, or telephone provided below) and request the deletion of your account and all data. Your request will be processed in 3 working days and we will send a confirmation email to your account email.

      How to complain

      Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

      You also have the right to lodge a complaint with:
      • the Delaware Department of Justice, and
      • a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA.
      The Delaware Department of Justice may be contacted using the details at https://attorneygeneral.delaware.gov/fraud/cpu/ or by telephone: (302) 577-8600 (New Castle County).
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      Changes to this privacy policy

      Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

      You also have the right to lodge a complaint with:
      • the Delaware Department of Justice, and
      • a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA.
      The Delaware Department of Justice may be contacted using the details at https://attorneygeneral.delaware.gov/fraud/cpu/ or by telephone: (302) 577-8600 (New Castle County).
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      How to contact us

      Individuals in the US

      You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
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      Our contact details are shown below:
      1201 N Orange Street Suite #7003, Wilmington, DE 19801, United States, info@lookdigitalsignage.com, tel: +13023131342
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      Individuals in the EEA

      Individuals within the EEA can contact by email (see above).
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      Do you need extra help?

      If you would like this policy in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).
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      Look DS LLC. Address: 1201 N Orange Street Suite #7003, Wilmington, DE 19801, United States
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