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As a retailer, your goal is simple: to capture shoppers’ attention and drive them into your store. Digital screens helps you do just that by delivering real-time, targeted content that resonates with customers when they’re most engaged. You can promote new arrivals, highlight flash sales, or share exclusive offers with dynamic, eye-catching displays that are hard to miss.
Digital signage statistics reveal that 68% of customers are more likely to buy products advertised on digital screens. This means that digital signage not only draws attention but also directly influences purchasing decisions.
In this post, we’ll break down how digital screens can improve your store’s visibility, make your promotions more impactful, and ultimately lead to more foot traffic—and sales. And of course, to make it all easier to execute, Look cloud-based signage software gives you the tools to create, manage, and adjust your campaigns on the go, so you can focus on growing your brand.
Enhancing Customer Navigation and Wayfinding
1. Digital Directories and Interactive Maps
Digital directories help visitors quickly find their way to stores, amenities, and key locations like restrooms or food courts. That includes real-time wayfinding information customized for special events, store openings, or any other changes. This kind of convenience keeps visitors happy and encourages them to explore more, which often leads to more spending.
2. Real-Time Wayfinding and Directions
To provide real-time wayfinding information, you can generate a QR code directly within Look CMS and display it on your shopping mall digital signage. When shoppers scan, it can direct them to an interactive map on your website or mobile map, showing their current location and offering step-by-step directions to their desired store or area. This interactive map updates in real-time, so if a section of the mall becomes congested, the system can suggest alternate routes and guide shoppers away from bottlenecks.
Boosting Retail Promotions and In-Mall Advertising
3. Promoting In-Store Sales
Standing out is important for retailers to increase foot traffic to their stores. Digital signage for retail spaces provides the ability to showcase sales, discounts, and events in a highly visible and engaging way. Think dynamic, eye-catching displays that instantly grab attention.
Tip: With Look DS Countdown Timer, you can easily create urgency around time-sensitive offers. Simply integrate the countdown widget into your promotional content within the Look CMS. The timer is customizable, to match your store’s theme, and you can set it to appear on screens in high-traffic areas to ensure maximum visibility.
4. Highlighting New Arrivals and Seasonal Offers
Shoppers love finding new products, but if they can’t easily see what’s new, they may miss out on it. Digital signage can feature new arrivals or seasonal products across key touchpoints, ensuring that customers are constantly informed about what’s fresh and available. High-traffic areas like the food court, main entrances, or near escalators are ideal for showcasing seasonal campaigns or new collections, which are visually compelling and hard to ignore.
5. Monetizing with Advertising Space
Malls can generate new revenue streams by selling advertising space on digital screens. This opens the door for local businesses and retailers to advertise directly to a highly targeted audience. The best part? These screens can display multiple ads throughout the day, targeted by time of day, season, or specific events in the mall.
This means your advertising space becomes much more valuable, as you can offer a flexible model that benefits both advertisers and the mall.
Tip: Take advantage of smart scheduling in Look DS to create a flexible ad rotation system. You can control the frequency and duration of each ad display and tailor it to the flow of foot traffic in your mall. Check how to create a schedule in our Knowledge Base.
Creating an Interactive and Engaging Visitor Experience
6. Interactive Touchscreens for Customer Engagement
Interactive mall displays can be used to engage shoppers on a much deeper level by letting them explore event schedules, browse store directories, and even check product availability in real-time. If they’re looking for something specific, they can use the touchscreen to search, filter, and find the exact location within the mall.
Read also: Interactive Touchscreens: The Future of Business Displays
Features like virtual try-ons or product browsing make the experience more personalized, which increases engagement and encourages shoppers to spend more time in the mall.
Tip: The Scenes feature lets you create multiple independent layouts within a single project. You can switch between these layouts with buttons, just like navigating between pages on a website or app. For example, you can design a layout for store directories, another for promotions, and another for event details. All of these can be linked together to give your visitors a seamless, interactive experience.
7. Social Media Integration for Community Building
Displaying social media feeds on digital screens encourages visitors to interact with your offerings both online and offline. For example, you can promote a hashtag and showcase user-generated content where visitors can see real-time photos and videos from other shoppers. This creates a sense of community and encourages visitors to share their own experiences.
Tip: Integrate your mall’s social media feeds directly into digital displays with Look Digital Signage’s built-in social apps. Log into your account within your Look CMS, configure settings, and then set up hashtags or real-time feeds to encourage shoppers to interact with your social channels.
8. Digital Signage for Events and Entertainment
Look digital signage real-time updates lets you quickly broadcast event details, times, and locations so that your visitors are always informed. During events, you can show live performance highlights, real-time schedules, or any other updates to keep the energy high and visitors engaged. This immediate, flexible communication encourages shoppers to stay longer and participate in the events which increases foot traffic and overall engagement.
Related article: 15 Ideas for Vivid Event Signage to Impress Your Attendees
Supporting Safety and Security
9. Real-Time Emergency Alerts and Direct Communication
In emergencies, digital signs provide a direct, real-time communication channel that ensures all shoppers are quickly informed. For instance, if there’s a fire, the system can immediately display clear evacuation routes and instructions on how to stay safe. These updates are sent to every screen in the mall so that everyone is on the same page at the same time.
Key Features of Look Digital Signage for Malls
Implementing Look Digital Signage into your mall provides a centralized, intuitive content management system where you can schedule content, update promotions, and push emergency alerts—all from a single interface. With remote management, you can manage the entire signage network to maintain consistency across all screens, regardless of location.
- Layout Designer: A powerful content creation tool with customizable templates where you can change colors, fonts, change orientation, and resolution to fit your branding and easthetics needs.
- Third-Party Integration: Through integration with Zapier, you can create triggers that automatically update your screens when a set event happens. For instance, your inventory system can update stock information on the screens in real-time.
- Offline Playback: All essential content like videos and images are stored locally on the device, so shoppers can still see updates, promotions, or safety alerts without a hitch, even during network outages.
- Smart Scheduling: You can automate when and what content is shown down to the minute, and plan your campaigns in advance for major holidays and events.
- Multi-User Access: This feature lets you invite multiple users with customized access rights. You can assign access based on roles so that the right people manage the content without unnecessary overlap
Transform the Mall with Digital Signs
Look Digital Signage makes it possible to turn your mall into a space where content is actively engaging and adapting to the needs of shoppers. According to recent insights, 94% of retailers have incorporated digital screens to enhance and redefine their customers' in-store experience. This demonstrates how essential shopping mall digital signage has become in shaping modern retail spaces.
All it takes is strategic placement, which results in higher engagement, more foot traffic and increased sales for your tenants.
If you’re ready to see it in action, start your 14-day free trial of Look Digital Signage today and see the difference it can make.
