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How does your sales department stay ahead in a rapidly changing market? Are you relying on old-fashioned reports or scattered data updates that take hours to compile? Or have you embraced a smarter, real-time solution to keep your team connected and motivated?
Digital signage is the tool that modern sales departments are using to bridge the gap between data and action. It delivers real-time information in an engaging and accessible format that empowers teams to stay motivated and aligned with their goals.
This article will show you how digital signs can drive both corporate and retail sales success by putting the most important information exactly where it needs to be—front and center.
The Role of Digital Signage in Driving Sales Success
Sales departments, regardless of their industry, thrive on data, communication, and timely information. Digital signage bridges the gap between strategy and execution by turning key metrics into visual displays that are easy to understand and act upon.
Incorporating digital signage is part of a broader digital transformation effort that many businesses are undertaking to stay competitive. It’s about streamlining processes, improving efficiency, and leveraging real-time data to make more informed decisions.
And the best thing is that it delivers measurable results. Businesses that have adopted digital signage have seen a 29.5% increase in sales with 68% of costumes saying they made a purchase because something on a digital sign caught their eye.
To fully understand how digital signage impacts a sales department, let’s break it down into two main sectors: corporate sales departments and retail sales departments.
The Benefits of Digital Signage for Corporate Sales Departments
Enhance Communication and Collaboration
Sales teams need real-time updates to track their progress. Digital signage for the sales department makes this possible by displaying the most important metrics across the office, like daily sales numbers, individual performance, and overall team goals. Everyone knows where they stand, which helps the team work together more smoothly.
- Integrating tools like Power BI into your digital signage can be a game-changer. It allows you to take all your sales data and turn it into easy-to-understand visual dashboards that show exactly how your team is performing. Having this kind of data constantly visible helps everyone stay focused and aligned on targets.
- On top of data, digital signage can be used to share company updates, motivational content, or sales strategy tips, keeping everyone informed and energized.
Improve Productivity with Visual Dashboards
Salespeople are naturally competitive, and live dashboards displayed on digital displays help positively drive that competition. When teams see real-time performance updates, they’re more likely to push harder to hit their goals.
- Leaderboards and real-time sales stats displayed on screens throughout the office can motivate employees to step up their game. Knowing how you’re performing compared to others encourages everyone to keep working towards their targets.
- Having up-to-the-minute data available also allows teams to adjust strategies as needed. If sales aren’t meeting expectations, managers can tweak approaches quickly based on what they see on the screen.
Efficient Training and Onboarding
Sales teams are constantly evolving, with new hires needing to be onboarded efficiently and current team members requiring ongoing training. Digital signage helps facilitate this by providing an accessible platform for training videos, product demos, and onboarding content. Instead of sitting through long, scheduled training sessions, employees can access relevant information whenever they need it.
New product launches and updates can also be instantly displayed to ensure that the entire team stays informed and knowledgeable about the latest offerings.
Boost Team Morale with Recognition Boards
Sales is often a high-pressure job, and it’s important to celebrate wins, both big and small. Digital signage can be used to recognize top performers, highlight recent deals, and showcase milestones. When employees see their achievements recognized on a public platform, it boosts morale and encourages continued high performance.
The Benefits of Digital Signage for Retail Sales Departments
Increase Engagement and Sales Conversions
Nothing pulls a shopper in like a well-placed promotion or flash sale on a screen. Retail digital signage provides the flexibility to showcase dynamic content that catches the eye—whether it’s a limited-time offer or a product feature. This is great for encouraging impulse buys.
Digital screens also enhance cross-selling and upselling by promoting complementary products or services. For example, a customer buying a laptop might see promotions for accessories like a mouse or external storage devices, which prompts them to increase their basket size.
Streamline In-Store Operations
Waiting for staff to check stock or find information slows down the shopping experience. Digital signage can streamline some of these in-store operations.
- Real-time inventory displays can show customers what’s available in stock, reducing the need for staff intervention and speeding up purchasing decisions.
- Queue management systems integrated with digital signs can display waiting times and offer call-to-action prompts, to guide customers through the store more efficiently. This not only improves the customer experience but also allows staff to focus on higher-priority tasks.
Customer Self-Service and Information
Sometimes customers just want to find something without hunting down a staff member. With interactive kiosks or wayfinding tools, they can locate products or check stock levels on their own. It makes for a more convenient experience and frees up teams to focus on more complex customer needs.
Displaying product demos, reviews, or instructional videos on digital screens can also increase customer confidence in their purchasing decisions and lead to higher conversion rates.
Increase Employee Productivity
It’s not just customers who benefit from digital signage—employees do too. Recognizing their hard work by displaying achievements or running fun in-store competitions can be incredibly motivating.
This includes showcasing top sales performances or highlighting standout team members to create a positive atmosphere and encourage a healthy dose of friendly competition.
Power BI Digital Signage: Driving Data-Driven Sales Decisions
One of the most powerful tools for sales departments is data—and Power BI digital signage integration provides the perfect platform to display and act on that data in real-time. With Power BI, sales metrics are visualized in a clear, digestible format that helps teams make informed decisions that lead to better results.
Visualizing Key Sales Metrics
Power BI allows sales teams to track metrics like daily sales, customer conversion rates, and product performance. These insights, displayed on digital signage, give teams instant access to the information they need to adjust their strategies.
Improving Sales Forecasting
With Power BI, sales teams can forecast future trends based on real-time data. This helps managers make better decisions regarding staffing, inventory, and sales tactics.
Inspiring Action with Real-Time Data
Seeing real-time results displayed through digital displays motivates sales teams to act. Maybe a certain product isn’t moving as fast as expected, or perhaps a sales goal is just within reach.
The beauty of Power BI integrated with digital signage is that it takes raw data and makes it actionable. Your team isn’t bogged down by endless spreadsheets—they get the information they need, in a way they can use right away.
If you need a kickstart on how to start displaying Power BI dashboards on your screens, here is a comprehensive guide.
Digital Signage Content Ideas for Sales Departments
The content displayed on digital signage can vary widely depending on the goals of the sales department. Here are some content ideas tailored for both corporate and retail environments:
For Corporate Sales Teams:
- Real-time performance dashboards
- Sales leaderboards
- Motivational content (quotes, success stories)
- Product updates and training videos
For Retail Sales Teams:
- In-store promotions and discounts
- Product demos and customer reviews
- Inventory availability and stock alerts
- Queue management and wayfinding solutions
Creating these types of content is actually easy and quick with a content management system that provides you with predesigned templates that you can easily customize. Look DS has a vast library of templates plus built-in designer tools that will help you create professional, engaging content that contributes to your sales goals and strategies.
How to Implement Digital Signage for Sales Success
Choosing the Right Displays
First things first: you need to pick the right screens for your space.
- For Corporate Sales Offices: You’ll want professional, sleek displays that blend into the office environment without being too distracting. HD or 4K displays with a moderate size (around 40-55 inches) are ideal for meeting rooms, break areas, or workspaces where sales metrics and team updates need to be shared.
You’re not trying to make these displays flashy—you just want them to be highly visible, easy to read, and professional. Consider whether you need interactive touchscreens for meetings or brainstorming sessions.
- For Retail Stores: Here, it’s all about impact. Larger screens, typically 55-75 inches, are better for grabbing customer attention. You’ll want these to be bright, vibrant, and visible from a distance—especially if they’re promoting sales or product info.
Screens near the entrance or checkout areas should be strategically placed where customers are more likely to engage with them. Also, think about durability—retail environments might need commercial-grade displays that can run all day and handle a little wear and tear.
Setting Up a Content Management System (CMS)
To keep your digital signage running smoothly, you’ll need a content management system (CMS). A good CMS allows you to schedule content, update it quickly, and make sure the right information is displayed at the right time.
Integrating with Existing Sales Tools
Digital signage works best when it plays nicely with the tools your team is already using. One of the easiest ways to make this happen is through integrations like Zapier, which can automatically pull in data from your CRM or sales software. This ensures that the content on your screens stays fresh and relevant without requiring constant manual updates.
Not sure where to start with integrations? Check out this Zapier guide to see how it can help streamline your digital signage setup.
Practices for Content Rotation
One of the keys to successful digital signage is keeping the content fresh and relevant. No one wants to see the same sales stats or promotions day after day.
Regularly rotating your content—whether it’s displaying new product updates, sales achievements, or seasonal promotions—keeps your team and customers engaged. A CMS makes it easy to schedule and change content so everything stays up-to-date without much effort.
Real-world Examples of Digital Signage in Sales Departments
Corporate Sales Office: Florin Partners
At Florin Partners, a real estate brokerage in Stockholm, digital signage has transformed how they engage clients and passersby. Large window displays show real-time listings, infographics, and videos, to draw people in and make a powerful first impression. Inside, portrait screens showcase key stats and listings that create a visually dynamic and professional environment.
The best part? Their team can easily update all content through Look digital signage’s cloud-based platform, no matter where they are. With responsive support and user-friendly tools, Florin Partners has streamlined their sales process—proof that digital signage can elevate any business. If you’re looking to make your office stand out and drive more results, this is the way to do it.
Retail Store Sales Department: Railway Furnishers
At Railway Furnishers, digital signage has completely changed how they engage with customers. Already equipped with TVs in their stores, they made smart use of this existing setup by turning the screens into powerful marketing tools.
Instead of relying on outdated methods like USB sticks to deliver content, they now use digital signage to instantly update and customize promotions for each store, no matter the location. With the help of the Look platform, their marketing team can easily manage everything from one place, ensuring that their messaging is always fresh and relevant.
This seamless integration of digital signage into their stores has improved efficiency and enhanced the customer experience. If you’re looking to maximize your in-store marketing potential, digital signage is the way to go.
Maximize Sales Success with Digital Signage
It’s easy to think you can rely on traditional methods and still expect cutting-edge results. But as the sales landscape becomes more competitive, the tools your team uses to stay informed and aligned make all the difference.
You could continue with slow, outdated processes, or you could empower your sales department with digital signage—an investment that brings real-time insights, instant updates, and motivation right into the heart of your office or store. The question isn’t whether you can afford to make the switch; it’s whether you can afford not to.
Take advantage of Look DS’s free 14-day trial and see how digital signage can transform your sales department into a more agile, data-driven team ready for success.
