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How does your organization address the reality that 74% of employees say they miss vital updates? Or the fact that 86% of employees and executives report workplace failures stemming from poor communication?
These numbers underscore that too many businesses still rely on outdated methods like mass emails, paper memos, and cluttered bulletin boards that leave teams disconnected. Meanwhile, McKinsey's research indicates that well-informed employees can be 20–25% more productive.
Here, we’ll look at how corporate digital signage meets the urgent need for a more immediate, visible way to keep everyone on the same page. By the end, you’ll see why dynamic screens have become an essential tool for ensuring timely, cohesive, and engaging internal communication.
What Is a Company Display Board?
A company display board refers to a digital display board – essentially a screen (LED/LCD screen) that shows dynamic company content. It’s the high-tech evolution of the old bulletin board.
Unlike a pin-up board with printed notices, these digital boards are connected to a central system and can be updated in real time. They can broadcast multimedia content: everything from text and images to videos, live data feeds, or animations across one or many screens at once.
Why Businesses Are Switching to Digital Display Boards
Visibility and Real-Time Updates
Studies show corporate communication screens can attract significantly more views than static signs, greatly increasing the likelihood that important announcements get noticed. If the executive team needs to share a new policy or address a pressing issue, the message can appear on every display within seconds. There’s no delay for printing or distribution and no confusion over whether a particular branch or department missed the memo.
Because the content is managed from a central platform using digital signage software, the communication team can push out updates to every office or just target specific locations, all from one dashboard. This means that every office location, department, or floor can stay aligned with the same version of each update.
Heightened Engagement Through Visual Content
Employees often say they prefer interactive or multimedia content over plain text. Incorporating video clips, rotating images, or concise data dashboards keeps eyes on the screen. Rather than burying important news in an all-staff email, a digital display can showcase it visually, increasing the chances it will be retained and understood.
With scheduling tools, different messages can be set to switch automatically at a specific time on the desired screens. One set of updates might run on the marketing floor while another set plays in engineering spaces. A company-wide leadership announcement might appear everywhere in the morning, followed by department-specific dashboards or HR reminders in the afternoon. This built-in flexibility helps maintain employee interest, since they see varied, relevant content throughout the day.
Eliminates Print Waste and Reduces Manual Work
Switching to digital displays for offices also cuts down on paperwork. Offices often discard piles of printed flyers and memos after just a few days, and the time spent posting or replacing them adds up. Over a year, you may produce hundreds or thousands of pages that quickly become obsolete. By contrast, a centrally managed digital system instantly updates displays without wasting materials or staff hours.
Savings from reduced printing and administrative tasks can help offset the initial investment in screens and software. There’s also less potential for human error, like forgetting to remove an outdated notice from a bulletin board or leaving the wrong version of an HR policy on display for too long. Once new details are entered into the system, the old version vanishes.
Best Content Ideas for Your Company Display Board
One question that often comes up after adopting internal communication boards is: What should we put on them? The short answer is anything that’s useful or uplifting to your employees – with a good mix to keep content fresh. Here are some of the best content ideas and use cases for company display boards:
Company-Wide News
- Short leadership messages or quarterly result highlights.
- Departmental or product launch announcements.
- Updates on internal social media posts or intranet headlines.
Employee Recognition and Culture
- Spotlights on new hires, promotions, or team successes.
- Celebrations of birthdays, milestones, and anniversaries.
- Visual recaps of volunteer events or team-building activities.
Read also: Employee Recognition with Dynamic Recognition Board
HR & Wellbeing Content
- Reminders about upcoming training sessions or deadlines for benefit enrollments.
- Tips to encourage mental health, diversity, inclusion, or professional growth.
- Guidance on workplace safety or office ergonomics.
IT and Security Alerts
- Notices of planned system downtime or maintenance.
- Warnings about phishing attempts or hacking threats.
- Simple “tech tips” to boost productivity and reduce helpdesk tickets.
Live & Integrated Feeds
- Real-time metrics for sales, support tickets, or other performance indicators.
- A live calendar feed for key deadlines and events.
- Tickers showing external news or weather.
Where to Place Display Boards in the Office for Maximum Impact
A great message loses its impact if nobody sees it. To maximize visibility, consider these common locations:
Reception Areas
Welcome everyone with the day’s top announcements, critical updates, or a cheerful greeting so that everyone entering is quickly brought up to speed.
Open Workspaces
Large screens in open-plan zones can broadcast updates that may span multiple departments, providing a steady flow of information that many employees rely on.
Breakrooms & Cafeterias
When people sit down for coffee or lunch, they have a few moments to glance at a screen. This is a fitting place for lengthier content like short videos, employee highlights, or company news recaps.
Elevator Lobbies & Hallways
Elevator banks or commonly used corridors attract a captive audience. Quick-hit slides, like event countdowns or tech alerts, make excellent use of the brief waiting time.
Meeting Rooms
Signs just outside each room keep colleagues informed of the room’s schedule. Meanwhile, screens inside larger meeting spaces can share key updates or function as an information loop when not in use.
How Look Digital Signage Makes It Easy for Corporate Teams
Rolling out digital boards across an entire company is easier than it sounds when you have a reliable digital signage solution. Look cloud-based software simplifies the process by offering a central, user-friendly platform that handles everything from content creation and scheduling to remote management.
Here are some features that will change the game for your internal communication:
Centralized Scheduling & Content Management
You can plan days or even weeks of content in advance. Let’s say you want a Monday morning motivational quote, a rotating cafeteria menu at lunchtime, and a safety reminder in the late afternoon. You can schedule all of that in one go. The system automatically pushes it to the designated screens at the right times.
Read also: Digital Signage Scheduling: the Best Tools, Tips & Tricks
Targeted Messaging
Easily select which screens display what content. Finance updates only appear on the finance floor, while all-hands announcements can show everywhere. This precision ensures people only see what’s relevant to them.
Interactive Features & Real-Time Feedback
Look Digital Signage lets you generate QR codes with utm tags in-platfrom and comes with built-in social media apps. So, if you want to invite employees to participate in a quick poll or feedback survey, you can display a QR code and track how employees are engaging with it. This creates a two-way communication channel where employees are not just consuming information but can engage with it.
Cloud-Based & Integration-Friendly
With Look CMS, you can update screens from anywhere with an internet connection. It also comes with commonly used tools such as Google Slides, Power BI, and more pre-installed. If you have a live sales dashboard, you can feed those real-time stats directly into your signage. No need to duplicate effort. If you need to use other third-party tools, you can always make the connection using the Zapier integration or direct APIs.
Related article on the Look blog: Top 10 Zapier Integrations with Look DS for Workflow Optimization
A Real-World Example - Xtreme Express
To illustrate how this helps corporate teams, consider a real-user example. Michael Bowers, an operations manager at Xtreme Express, described how using Look Digital Signage transformed their internal communications. Before, they sent multiple group emails that too many employees skipped over.
Now, Michael says it only takes 10–15 minutes to prepare a compelling visual message that appears on screens in high-traffic areas, like where employees gather before shifts. By switching to a platform that’s easy to manage, his team slashed the time they spent chasing people with reminders and ensured that important updates were front and center every day.
Making the Leap to Modern Internal Communication
If you’re tired of printouts nobody reads or emails that vanish into spam folders, a digital display strategy might be exactly what you need. By making the switch, you’ll ensure everyone, from the frontline crew to the C-suite, stays on the same page, boosting both morale and productivity in the process.
And thanks to specialized platforms like Look Digital Signage, it’s easier than ever to manage a network of screens without a heavy IT workload. You choose what to communicate and let the software handle distribution, scheduling, and updates.
“In terms of using the system, the other options that I found were a little clunky, and Look was not only affordable but really easy for us to deploy and get up and running.”
Power your internal communication with Look. Start your free trial or book a demo today.
