How Does Digital Signage Support Business Digital Transformation?

How is your organization navigating digital transformation? Are you making the most of new technologies to improve customer engagement and streamline operations? For many businesses, the answer isn’t clear. Research shows that 70% of digital transformation initiatives fail due to a lack of alignment and strategic focus.

Perhaps, it's time to consider a solution that offers both: powerful capabilities and remarkable simplicity. Digital signage, when implemented strategically, can be a key driver in achieving your digital transformation goals.  

The Role of Digital Transformation in Modern Businesses

What is Digital Transformation?

First things first—what are we talking about when we say “digital transformation”? At its core, digital transformation is the process of integrating technology into every aspect of your business. It involves reimagining processes, fostering a culture of innovation, and becoming a digital enterprise. 

This shift is driven by the need to adapt to changing customer expectations, optimize efficiency, and stay competitive. Deloitte's research found that companies with advanced digital transformation strategies reported 45% faster revenue growth. 

The Connection Between Digital Signage and Digital Transformation 

So how does digital signage support business digital transformation? It’s all about real-time communication, personalization, and automation—key components of a successful transformation strategy. With digital signage, companies can deliver targeted, up-to-the-minute content that engages customers and employees alike.

Digital signage supports businesses by:

• Enhancing customer engagement through dynamic, personalized content.
• Improving operational efficiency by automating updates and reducing the need for printed materials.
• Providing data-driven insights to help businesses understand and respond to customer behavior.

Why It Matters for Your Business

Digital transformation is what allows companies to be agile, efficient, and customer-focused. According to McKinsey & Company, businesses that have fully embraced digital transformation are 23% more likely to achieve above-average growth compared to their industry peers.

The Core Pillars of Digital Transformation

Customer Experience

Today, customer experience is the ultimate differentiator. According to PwC, 73% of consumers say customer experience influences their purchasing decisions, even more than price and product quality. 

Digital transformation directly enhances this by allowing businesses to engage with customers in personalized and meaningful ways through data and technology. That looks like using AI-powered chatbots to resolve issues in real-time or machine learning to tailor recommendations. 

The result? More satisfied customers who are likely to spend more and return often. And the data backs it up—companies that prioritize customer experience have been shown to drive revenues 1.4 times faster than their competitors, according to a 2022 report from Forrester.

Operational Efficiency

Efficiency has always been a business goal, but digital transformation takes it to another level. A study from McKinsey shows that companies that fully implement digital tools see a 30% improvement in operational efficiency. This transformation hinges on automation, digitization, and the use of real-time data to simplify processes, reduce errors, and cut down on manual labor.

Automating repetitive tasks frees up teams to focus on more strategic initiatives. This could mean using robotic process automation (RPA) to handle back-office tasks like invoicing, or integrating data dashboards that allow for faster decision-making and optimization.

Business Agility 

Markets change fast. Think shifting customer preferences and unexpected economic challenges to name a few. Agility ensures that businesses can take advantage of digital tools like predictive analytics and automation to stay flexible and ready to respond to these changes. 

The benefit: if you can pivot in real-time, you can respond to customer needs as they emerge, rather than after the fact. For example, a retailer noticing a sudden demand spike in a particular product line can adjust inventory and marketing instantly, instead of losing potential sales due to delayed action.

How Digital Signage Aligns with Business Transformation Goals

Seamless Communication & Engagement

Digital signage is all about communicating the right message to the right people at the right time. Let's say you have different groups of customers or departments – you can tailor your messages to each group to make sure it resonates with them. 

You can use eye-catching visuals, videos, and even animations to really grab attention. Want to get your audience involved? Add touchscreens, polls, or even interactive games to your displays. This makes the experience more fun and memorable. 

And the best part is, you can connect your digital signage to your social media, mobile apps, and email campaigns to create a consistent brand experience across all channels.

Automation and Real-Time Updates

One of the best things about digital signage is that it's super flexible. You can schedule your content to change automatically based on the time of day, day of the week, or even special events. 

Need to make a last-minute announcement? You can instantly push updates to all your screens, whether it's a flash sale, an important notice, or a change in your menu. And if you have multiple locations, you can manage all your screens from one central hub, which saves you time and effort.  

Data-Driven Insights

Most digital signage software solutions are equipped with analytics capabilities. You can track how people are interacting with your content, like how long they look at a screen or what they click on. 

This helps you understand what's working and what's not. You can also see how your digital signage campaigns are impacting your sales, brand awareness, and customer satisfaction. This data helps you fine-tune your messages and make sure you're getting the most out of your investment.

Boosting Customer Experience Through Digital Signage

Interactive Touchpoints

88% of marketers observed that interactivity helps them stand out from competitors. Interactive kiosks and touchscreens are a key component of that interactivity. Customers use them to browse products, find tailored information, and even get personalized recommendations. 

Personalization & Targeted Messaging

Digital signage can get to know your customers, just like a good salesperson would. By using data and AI, you can display targeted promotions and content that are relevant to each individual. A screen might recognize a customer's loyalty status and greet them by name with a personalized offer. Or a display could showcase products based on a customer's past purchases or browsing history. 

Omnichannel Integration 

Digital signage doesn't exist in a vacuum. It connects seamlessly with your other digital channels, like your website, mobile app, and social media platforms. This creates a consistent and unified experience for your customers, no matter how they interact with your brand. A customer might see a product advertised on your digital signage and scan a QR code to learn more. This could take them to the product page on your website or app, where they can make a purchase or save it for later.

Streamlining Operations with Digital Signage

Internal Communications: Digital signage transforms how teams communicate in an organization. Instead of relying on outdated bulletin boards, digital screens can effectively share company-wide announcements, celebrate employee achievements, and even provide real-time performance updates in waiting areas and breakrooms for maximum impact. 

Centralized Content Management: For businesses with multiple locations, managing content across all those screens can be a logistical nightmare. Cloud-based content management systems, like Look DS, simplify this process by allowing you to update content across all your screens from a single platform. Look DS has dynamic content management features that let you create, schedule, and adjust to changes in real-time. 

Reducing Print Costs and Environmental Impact: Aside from eliminating traditional printed materials that contribute to increased carbon footprint, many modern digital displays are manufactured with recycled materials and designed for energy efficiency with features like automatic brightness control and low-power consumption modes. 

Agile Marketing Campaigns: With digital signage, you can launch, modify, or pause marketing campaigns in real-time. This gives you incredible flexibility and ensures your messages are always relevant and timely. Picture a sudden weather event prompting you to promote umbrellas or rain gear on your screens. With digital signage, you can make that change instantly and target specific locations as needed.

Flexible Content Scheduling: Digital signs allow you to pre-schedule content for specific times, events, or product launches. You can schedule a series of messages to promote an upcoming sale, with different content displayed leading up to the event, during the sale, and afterward. This keeps your audience engaged and informed throughout the entire campaign.

Rapid Response to Changing Trends: Digital signage empowers businesses to react quickly to market changes and new trends. They can instantly update promotions, share timely alerts, and tailor content to specific audiences so that messaging is always relevant. 

Use Cases of Digital Signage in Business Digital Transformation

Retail Industry

Retailers use digital displays to showcase dynamic pricing, promote special offers, and even provide personalized product recommendations. Walking into a store and seeing a screen displaying a personalized greeting and offering a discount on a product you've been browsing online adds a whole new dimension to the shopping experience.

Corporate Sector

Organizations use digital signage to keep their teams aligned on projects, share company-wide updates, and create a more connected workplace. Screens in common areas or meeting rooms display key performance indicators (KPIs), project timelines, and important announcements so that everyone is informed and working towards shared goals. 

Learn more about digital transformation in corporate in this article: HR Digital Transformation.

Healthcare 

Hospitals and clinics are increasingly using digital signage to improve patient communication and enhance the overall patient experience. Digital displays can provide wayfinding information, display wait times, share health tips, and even entertainment in waiting areas. This helps reduce perceived wait times, improve patient satisfaction, and create a more welcoming environment.

Hospitality

In the hospitality industry, visual displays enhance the guest experience from check-in to check-out. Hotels can use them to provide information about amenities, display local attractions, and even offer virtual concierge services. Restaurants can use digital menu boards to showcase their offerings, highlight specials, and entice customers with mouth-watering visuals.

Education 

Education digital transformation is creating engaging and interactive learning experiences. Schools and universities are using displays to share announcements, display schedules, showcase student work, and provide wayfinding information. This helps improve communication, enhance the campus experience, and create a more connected learning community.

Why Look DS is the Ideal Partner for Your Digital Transformation

Scalable Solutions for All Business Sizes: Did you know that Look DS can support up to 300 screens for a single account? You can manage your entire network of displays from a single point and group them according to location or purpose so that it’s easier to use the same playlist across a specific screen. 

What’s more, the more you scale, the more you save thanks to a flexible pricing plan designed to support your growth. 

Look DS is also compatible with a wide range of hardware, including smart TVs and media players to give you the freedom to choose the devices that suit your budget and technical requirements. 

Real-Time Content Control and Flexibility: Look DS puts you in the driver's seat with real-time content control and dynamic scheduling capabilities. Need to announce a flash sale, share breaking news, or update your menu with seasonal items? You can make changes instantly across all your screens, ensuring your messaging is always timely and relevant. All that is thanks to smart scheduling capabilities and automation enabled with Zapier. 

User-Friendly CMS:  Look DS is intuitive and comes with a drag-and-drop functionality, pre-designed templates, and the new AI-powered content wizard, which can automatically generate design suggestions and help you create professional-looking displays in seconds. With Look DS, you can easily schedule playlists, incorporate live data feeds, and manage your entire digital signage network from a centralized platform.

Don’t miss out on the chance to give your digital transformation strategy the boost it requires. Start your 14-day free trial with Look DS today and gain access to all the tools you need to smash your digital transformation goals.