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The subscription model exploded in the early 2000s with companies such as Salesforce pioneering cloud-based services and is now common practice among businesses operating on recurring value delivery. The skeptics often argue that as a result, “we are no longer allowed to own anything”, but for businesses, this approach spells convenience and an escape from the hefty upfront costs associated with ownership.
As such, AVaaS (Audio-Visual as a Service) represents the natural adoption of the subscription model in the AV industry. Instead of purchasing and maintaining costly hardware, businesses can now access top-tier audio-visual technology through flexible, subscription-based plans.
This article will cover in detail what AVaaS is, the benefits it offers, and how digital signage fits into this model to provide your audience with the best audio-visual experience.
What is AV-as-a-Service and Why Does It Matter?
Most of the tools that fuel your internal operations - think Slack, digital signage CMS, and Google Workplace are considered SaaS. You pay an annual or monthly fee and in exchange, you don’t have to worry about installing software or managing updates. AV-as-a-Service works the same way but for audio-visual solutions.
Simply put, AV-as-a-Service is a subscription model where you lease audio-visual equipment instead of buying it outright.
Does it mean you no longer need in-house management? For the most part, yes. AV integrators provide the equipment and systems you need, they handle setup, keep everything running smoothly, and provide support when you need it.
AVaaS can cover individual systems, such as a single video conferencing setup, or comprehensive solutions, like fully equipped huddle rooms or digital signage networks. It’s meant to be as simple or as extensive as your business requires.
Benefits of AV-as-a-Service
1. Cost-effective and Predictable Budgeting
Pay-as-you-go is undoubtedly convenient, but the elephant in the room is always (i) hidden costs and (ii) long-term financial implications. To ease your mind, AVaaS plans bundle everything you’ll need - equipment, installation, maintenance, and support. You won’t be blindsided by extra charges for repairs or upgrades, and only pay for what you need, and therefore easier to align your AV expenses with your overall budget.
However, it’s always a good idea to check with your provider to ensure any additional services, like custom setups or training, are clearly outlined upfront.
And while owning your AV equipment might seem like a cheaper option initially, consider that technology gets outdated fast and you want to avoid the buy-replace-buy-replace cycle. An AV service provides you with the latest high-end equipment at a fraction of the cost.
2. Access to the Latest Technology
You’re paying for premium service, so the AV integrator makes sure your systems stay up-to-date with the latest technology. Regular upgrades are built into the service, so you’ll always have access to smarter software, sharper visuals, and better-performing equipment.
This means your AV setup grows alongside your business, with features and tools that meet modern needs like enhanced video capabilities and more intuitive integrations.
Read also on the Look Blog: 14 Hot AV Trends: How to Stay Ahead of the Curve
3. Simplified Management with Proactive Support
As mentioned, AV-as-a-Service consolidates the responsibility of maintaining and supporting AV equipment with the service provider. Your in-house IT staff don’t have to deal with complex AV systems which in turn reduces the risk of equipment downtime.
Support involves regular maintenance, remote monitoring, and preventative measures to identify and address potential issues before they disrupt operations.
4. Scalability to Match Business Growth
You can add new equipment to accommodate additional offices, integrate systems for remote teams, or upgrade meeting spaces to support larger gatherings. These adjustments are made possible through flexible pricing models, such as tiered plans or usage-based fees, which align with the scale of the changes your business requires.
Some providers standardize installations so that it’s easier to replicate systems across multiple locations. Contract terms and technology availability may influence timelines, but most solutions are designed to integrate without a hitch.
5. Enhanced Flexibility for Diverse Use Cases
AVaaS is flexible enough to support a wide range of communication and collaboration needs. We are talking from traditional boardroom meetings and large-scale presentations to interactive training sessions and hybrid events.
You get to enjoy the latest technologies, such as interactive displays, wireless presentation systems, and advanced video conferencing solutions that improve the overall meeting experience.
Key Features of AV-as-a-Service
1. Remote Monitoring and Management
AVaaS providers continuously monitor system uptime, device health, and network connectivity which allows them to spot and fix issues early.
For example, if a video conferencing system struggles with frequent connectivity issues, the provider can diagnose the problem remotely. Solutions might include upgrading network equipment or making adjustments to firewall settings, all without disrupting your operations.
2. Customizable Solutions
You’ll work closely with your AVaaS provider to create a solution that’s tailored to your specific industry and operational needs. The process typically involves the integrator assessing your current setup, identifying gaps, and recommending the most suitable AV system.
If you’re in a corporate setting, the focus might be on high-quality video conferencing systems to improve remote collaboration. In education, it could mean deploying interactive displays to make lessons more engaging and effective.
3. Integration with Existing Infrastructure
You’ll find that the AV system is not meant to replace your existing setup entirely. The primary focus is making sure that your new AV system connects with your current IT and communication tools. Providers align the hardware and software to complement your infrastructure, avoid compatibility issues, and ensure everything works as a cohesive system.
4. Training and Support Services
Training sessions typically cover both the basics, like operating the equipment, and advanced features tailored to your specific setup. Providers often deliver this training in formats that suit your team’s needs, such as in-person sessions, virtual workshops, or a combination of both.
This also includes 24/7 technical assistance depending on the provider and on-site support for issues that can’t be resolved remotely.
How Digital Signage Fits into AV-as-a-Service
Throughout this article, we’ve mentioned digital signage and interactive displays a couple of times. Why? Because engagement is at the heart of modern AV solutions.
According to recent data, digital signs receive four times more views than static ones, with 64% of digital signage users reporting increased customer engagement as it’s primary benefit. Those are impressive results and we’re here for it.
Let’s explore how they fit into the AVaaS model.
1. Digital Displays for Engagement
Businesses use captivating visuals on high-definition displays to showcase a mix of educational and entertainment content, all while keeping their products or messaging front and center.
That looks like product demonstrations during decision-making in retail, employee communications in corporate or self-check-in interactive kiosks, and digital menu boards in the hospitality industry.
It’s upon the AV integrator to assess your facility and install the screens in high-traffic areas where they will attract the most attention.
2. Remote Management for Multi-Location Displays
Digital displays are powered by a content management system. You can imagine the hassle of trying to update and refresh content on individual screens across multiple locations.
A digital signage CMS provides a central dashboard where the administrator can easily create and schedule content updates, monitor display performance, and troubleshoot issues remotely.
However, whether the AV integrator handles content management depends on the specific AVaaS agreement. In many cases, they provide the hardware and integrate it with your system, but the signage management responsibility will fall with you, the business, if not included in the package.
But the good news is that Look CMS has all the tools that make signage admin work seem like no work at all. What does that mean?
- Access Anytime, Anywhere: As a SaaS platform Look CMS offers cloud-based access, you can log in and manage your displays from anywhere.
- Affordable scaling: The more screens you add, the lower the price per screen. That is, up to $5.40 per screen annually for 200+ displays, down from $13.50/month for a single screen.
- Professional-Grade Hardware: Look provides media players that come ready to use, with software already installed. There’s no need for complicated setups or extra configurations—just plug them in, and they’re good to go.
- High-definition content: CMS doesn’t compress your videos, everything you put on your screens is delivered in its original high-resolution format so that your visuals always look sharp and professional.
- Real-time monitoring: You can capture real-time snapshots of what’s currently displayed on your screen to verify content is displaying correctly.
- Group screens: Group screens by location or purpose and assign the same playlist without having to push similar content individually.
A new software learning curve is often an issue of concern, but most, if not all of our happy customers have said “digital signage has never been easier” since they started using Look CMS.
3. Seamless Integration with AV Solutions
Digital signage within an AVaaS framework works hand in hand with other AV solutions such as video conferencing systems and presentation equipment. For example, during a video conference, digital signage displays can be used to showcase presentations, share relevant information, or provide a visual backdrop for the meeting.
Is AV-as-a-Service Right for Your Business?
The short answer is yes, if the idea of a nicely packaged AV solution tailored to your specific needs sounds appealing, both financially and operationally. A reliable provider will walk you through the process, help you identify your unique requirements, and ensure the transition is smooth.
When it comes to quality and support, most AVaaS agreements include service-level guarantees that outline response times for technical issues, regular maintenance schedules, and proactive monitoring to keep your systems performing at their best. Providers are invested in your success because their reputation depends on delivering consistent, high-quality service.
Take the next step in simplifying your AV management—sign up for a free 14-day trial of Look Digital Signage Software and explore how it can transform the way you manage your displays.
