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Digital signage system that doesn’t need extra hardware, just the familiar power of LG webOS paired with the Look cloud-based digital signage software. That’s exactly what you get with this brand-new integration: streamlined setups, fewer points of failure, and an overall bump in performance and reliability.
What is LG webOS for Digital Signage?
LG webOS is a Linux-based operating system that runs on LG’s Smart Signage displays. You may have come across “webOS” in the web space before. LG acquired it back in 2013 and adapted it for smart TVs and digital signage. Today, webOS is widely chosen for professional signage applications because it’s both reliable and backed by a sturdy System-on-Chip (SoC) design.
When we say it has an SoC, we’re talking about the “player” hardware being built directly into the display, and typically don’t need an external media box or PC to run your signage content.
Read also on the Look blog: What are SoC Displays? All-in-One Guide & Examples
Look Digital Signage + LG webOS: Key Features & Benefits
The partnership between Look DS and LG webOS results in an all-in-one solution that makes deploying and managing signage content both straightforward and powerful.
Native Compatibility for LG Smart Signage
Look DS runs natively on LG webOS displays. LG supports third-party apps on its Smart Signage platform, you only need to install the Look DS app directly via the app store. Once the app is up and running, it links to Look’s cloud CMS and starts playing your scheduled content right away.
Cloud-Based Content Management
Look DS is entirely cloud-based, which means you can upload media, build playlists, and manage schedules from anywhere. When you make a change, say, swapping out a video in a playlist, every connected LG display updates automatically in real-time.
As a business managing multiple screens in different locations, you can maintain a unified brand image, push out new campaigns instantly, and react quickly to any changes (like updating pricing, daily specials, or promotions).
Real-time updates are basically the new standard in digital signage, over 70% of customers say they appreciate signage that stays fresh and relevant in real time.
Optimized Performance for webOS Devices
With this integration, Look digital signage software is tailored to run on webOS, which means the software and hardware work hand in hand for fast loading times, smooth playback, and minimal downtime. Even better, Look DS doesn’t compress files. If your LG display supports UHD, every video or image will appear in its native resolution. Your audience will see crisp, detail-rich visuals, and the content transitions smoothly on the screen without delays or scrolling.
Multi-Screen & Multi-Location Scalability
Most of our happy customers love how Look DS easily scales to large networks. From the Look CMS, you can organize screens into groups, tag them, or update them individually from anywhere. Adding a new screen is as easy as installing the Look player app on a fresh LG display and connecting it to your account.
“Look gave us most importantly, full control over the content we were streaming to our locations and it also gave us the scalability we needed to expand from a few to over 50 locations," says Alfredo Meriteran, Chief Financial and Strategic Planning Officer at Grupo MYT, a leading multi-brand restaurant group based in Mexico.
You can even synchronize content across multiple displays, which is great for events, product launches, or big announcements. Larger enterprises can integrate Look DS with their existing systems, thanks to available APIs and enterprise-ready features, such as user permissions and roles.
Support for Interactive & Dynamic Content
The Look DS + LG webOS combo supports:
- Videos, images, and audio
- HTML5 content and widgets (like weather, news feeds, social media streams, etc.)
- Interactive elements on touch-enabled LG displays (for maps, directories, product catalogs, or fun quizzes)
- Live data and dashboards via external feeds
Best LG Commercial Displays for Digital Signage
LG’s commercial-grade lineup offers displays for just about any signage scenario. Here are some top recommendations, along with key specs for easy comparison.
LG UH5F-H Series – Premium 4K UHD Indoor Signage
- Sizes: 43″ up to 98″
- Aspect ratio: 16:9
- Resolution: Ultra HD (3840×2160)
- Brightness: 500 nits (indoor use)
- Operation Rating: 24/7 continuous operation
- Panel Lifetime: 50,000 hours
- Panel Type: IPS with wide viewing angle
- Bezel: 8.4 mm (top/side) with slim depth
- Orientation: Landscape or portrait
- Extra Features: Anti-glare coating
Ideal Use Cases: High-end retail (vibrant 4K visuals), corporate lobbies and meeting areas, command centers, or anywhere you need ultra-clear visuals around the clock.
LG XS4J Series – High-Brightness Outdoor/Window Signage
The XS4J series is designed for outdoor and window-facing applications where visibility under direct sunlight is important.
- Brightness: Up to 4,000 nits (typical ~3,200 nits) for full sunlight readability
- Sizes: 49″, 55″ (Full HD) and 75″ (UHD)
- Operation rating: 24/7 continuous operation
- Orientation: Landscape or portrait
- Outdoor-Ready: Rugged build (some models with IP56 rating)
- Operating Temp Range: From -22°F to 122°F (depending on model)
- Visibility Features: Quarter Wave Plate (QWP) for viewing with polarized sunglasses, auto-brightness sensors
Ideal Use Cases: Storefront windows, outdoor billboards, menu boards in drive-thrus, or any location demanding bright, weather-resistant signage.
LG SM5J Series – Affordable Standard Signage for Small Business
- Sizes: Commonly 32″, 43″, 49″.
- Resolution: Full HD (1920×1080)
- Brightness: 400–450 nits (sufficient for typical indoor environments)
- Orientation: Landscape or portrait
- Operation Rating: 24/7 continuous operation
- Energy Use: Energy Star® certification on many models
Ideal Use Cases: Small shops, cafés, offices, schools, anywhere you need a solid digital bulletin or menu board without the cost of high-end displays.
LG 86BH5F Ultra Stretch Display – Unique 58:9 Panoramic Signage
- Aspect Ratio: 58:9 ultra-wide
- Size: 86″ diagonal
- Aspect ratio: 58:9
- Resolution: 3840×600 pixels (ultra-wide UHD width)
- Brightness: 500 nits
- Orientation: Landscape or portrait
- Operation rating: 24/7 continuous operation
- Multi-Screen Mode: 4 Picture-by-Picture (4PBP) for splitting the display into four content zones
- Mounting Options: Landscape or portrait (extremely tall in portrait mode)
- Dust Protection: IP5X rating
Ideal Use Cases: Retail banners, airports (flight info across a wide ticker), creative installations in corporate or museum spaces, anywhere you want a unique panoramic or “ribbon” effect.
Who Benefits from LG WebOS Digital Signage Integration?
If you fall under any of these categories and you already own LG displays, try the integration to see how you can cut out the expense of media players and control everything remotely.
Planning a new purchase? We recommend professional LG displays because they give you a durable, 24/7-ready screen that also supports vertical mounting if you need to rotate your layout. Over time, commercial displays tend to be more cost-effective thanks to longer warranties and a lower risk of downtime, especially when paired with Look DS for hassle-free content updates.
System Integrators & AV Professionals
For integrators, using LG webOS displays paired with Look DS can simplify deployments. With no external media players to wire up, installation and troubleshooting become straightforward—there are fewer cables, fewer potential failures, and less chance of an HDMI handshake issue.
Scaling a project from a handful of screens to hundreds is also much easier. Remote management tools let integrators monitor screen health, push updates, and handle issues without rolling a truck to the client site.
Business Owners & Marketers
Business owners and marketing teams gain a platform that’s both powerful and simple to use. Through Look’s cloud-based CMS, you can upload media, create playlists, and schedule everything instantly across multiple screens.
Plus, commercial displays are designed for prolonged use, so you won’t be replacing hardware every year. As for impact on the bottom line, digital signage is proven to catch eyes and drive sales, some retailers see sales jumps of up to 33% for featured products, and over 70% of customers say they notice fresh content in real time.
Get Started with Look Digital Signage & LG WebOS Today
Integrating Look Digital Signage with LG webOS gives you a refined, all-in-one way to manage content on your displays. Setup is more streamlined, thanks to fewer hardware components and centralized control. This synergy is particularly valuable for system integrators and business owners focused on simplicity and performance in their digital signage networks.
Try it for yourself with a 14-day trial of Look DS. See firsthand how effortlessly it works on LG webOS displays and discover a solution built for efficiency, reliability, and professional-quality presentation.
