Start Reselling Digital Signage with Look: Easy Guide

A practical, in-depth guide for IT, AV, and systems professionals looking to resell digital signage. Learn how Look's partner program helps you expand, earn, and scale.

Evgeny Kirillov

CFO

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Posted on

April 24, 2025

Start Reselling Digital Signage with Look: Easy Guide

Table of Content

Digital signage is becoming a standard expectation across industries, with the global market value expected to reach USD 27.3 billion by 2029. Businesses in every sector are replacing static posters with dynamic signage systems that scale across departments, locations, and diverse use cases.

This shift has created a strong demand for flexible, easy-to-deploy solutions that are built to support long-term content strategy. For professionals managing digital infrastructure, it opens the door to offering high-impact communication tools as part of their core services.

Look’s reseller program is designed specifically for that purpose. It puts you in control, with a platform that’s technically robust, commercially viable, and ready to scale without increasing operational overhead.

Why Integrators Are Adding Digital Signage to Their Portfolios

Many organizations already have screens installed, but they lack a centralized system to manage content consistently across teams, buildings, or locations.

As an integrator or IT service provider, you're often the one setting up the infrastructure or maintaining their environment. That gives you a natural opportunity to introduce a managed digital signage software solution as part of your offer.

What this looks like in practice:

When franchise clients ask how to update offers or promos remotely, without relying on store managers or USB sticks
When internal teams ask for better tools to display schedules, dashboards, or updates in lobbies, offices, and training spaces

In each case, what they need is a platform that’s scalable, simple to manage, and built for real business environments. Look gives you that, and lets you deliver it as a recurring service, not just a one-off install.

Who the Look Reseller Program Is Designed For

The program is structured to meet the operational realities of professionals who already handle technology procurement, communication platforms, or digital infrastructure.

Ideal partners include:

AV & System Integrators: Add content control and CMS to existing screen deployments
Managed Service Providers (MSPs): Provide signage-as-a-service alongside IT support or SaaS stack delivery
Digital Agencies: Offer signage extensions for marketing, branding, or in-store activation campaigns
Corporate IT Consultants: Introduce signage for internal communications, employee engagement, or visitor-facing displays
IoT / Smart Building Integrators: Tie digital displays into smart environments for wayfinding, dashboards, or environmental alerts
Telecom or Wi-Fi Providers: Bundle signage into your bandwidth or display hardware offers

It doesn’t matter if you are managing five screens or thousand, Look gives you a model to monetize screen networks as part of your service delivery, without building your own CMS or support structure.

What Look Digital Signage Offers Resellers

1. A Cloud-Based CMS That’s Simple to Deploy

Look is a fully cloud-hosted platform. Your clients don’t need local servers or expensive licensing schemes. All updates, scheduling, and content management happen from a secure online dashboard, accessible from any device.

Key capabilities:

Remote screen control and monitoring
True 4K video playback
Offline playback (no “no signal” screens if the network drops)
Works on Android, Windows, Linux, LG webOS, and Amazon Fire OS
Supports Look's own plug-and-play media players, but not required
Fast screen pairing via code entry
Secure, encrypted communications and enterprise-grade access control

You can set up and configure an entire network in under an hour, with no custom coding.

2. Multi-Account Client Management

As a reseller, you can manage all of your clients under a single admin interface. Each client has their own secure login and dashboard, but you maintain master access.

This makes it easy to:

Onboard multiple customers
Provide ongoing support
Set role-based permissions
Offer managed services or hand over control

You can offer white-glove service or empower your client teams to self-manage; it’s your choice.

3. Powerful Visual Tools and Templates

Look’s inbuilt layout designer lets you:

Split screens into zones (e.g., weather + welcome + schedule)
Use dynamic templates for events, updates, or digital menus
Control color, ticker speed, opacity, and layering
Schedule layout changes based on time or calendar events
Support touch-screen interactive scenarios (catalogs, feedback forms, etc.)

You can customize everything per client, down to screen orientation, resolution, or location-based rules.

4. Reseller Pricing and Revenue Model

Look provides transparent reseller pricing with recurring license commissions and optional hardware discounts for media players.

You can structure your revenue around:

Licensing resale (monthly or annual plans)
Managed service packages (content, updates, reporting)
Hardware bundles
White-label SaaS markup
Integration into broader smart systems or IT stack deployments

You maintain the relationship and the profit margin.

5. Sales and Partner Enablement

You get access to:

Personal onboarding with a dedicated account manager
Partner portal
A working demo environment you can present to prospects
Real-time in-platform chat support
Optional co-marketing opportunities

Partners consistently report that support response times and clarity are among the best in the SaaS signage market.

White Labeling? Optional, Not Required

Not every partner needs to invest in white labeling upfront, and Look doesn’t require it. You can start reselling the platform under the Look brand with full access to features, support, and client management tools.

But if your long-term strategy involves launching a fully branded SaaS product or embedding signage into a broader platform, Look offers a powerful white-label option that includes:

A custom-branded CMS interface (your logo, your colors, your domain)
A branded version of Look’s media player software
Optional white-labeled billing to present a unified, client-facing service

White labeling works best for agencies, MSPs, or SaaS providers who want to deliver signage as a core product under their own brand. You can grow into it as your client base expands.

How to Join the Program (Step-by-Step)

Step 1: Sign the NDA

Start by completing Look’s standard non-disclosure agreement to gain access to the partner environment.

Step 2: Complete the Learning Course

You’ll go through a remote training session to get familiar with the platform. Once completed, pass a quick assessment to verify your readiness.

Step 3: Choose Your Partner Level

Look offers two partnership levels:

Standard Level: Gives you full access to the partner platform, demo account, sales support materials, and technical assistance. Ideal for teams that want to integrate signage into existing service stacks.
White Label Level: Adds custom branding options, including a CMS with your logo, domain, and color scheme. Best suited for providers building a branded signage solution.

Step 4: Start Deploying and Managing Clients

Once approved, you’ll gain access to your partner dashboard, demo tools, and full technical support. From there, you can start managing clients, setting up networks, and building recurring revenue with a system that scales.