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Anyone walking by your shop may see your digital signs thanks to a window display. These screens are designed to attract passersby's attention and are thus often installed in the front window of a building. Digital window displays are built to achieve high brightness levels, not less than 700-1000 nits, unlike consumer-grade screens. It guarantees that the text can be read even with strong sunlight. This form of digital signage display is often seen in retail settings, where companies want to entice people inside the shop and encourage them to purchase.
Seventy-six percent of customers have visited a business just because of its signage; thus, digital signage window displays may significantly influence your foot traffic. As a result of the increased foot traffic that these displays will bring to your business, you will have a better opportunity to make a sale.
Purposes of digital window displays
- Catch people's eye
Digital window displays are installed for one primary purpose: to increase exposure to your business. Customers walking by will hear your call to action and take notice of your store because of this sign. High-brightness screens are used for digital window displays. It makes your company stand out from the crowd and makes these gadgets so effective. Given that 68% of customers have purchased after being drawn in by a storefront, capitalizing on this digital signage potential may substantially influence sales.
Traditional window displays can't show moving images and videos, but a digital signage window display can. Compared to static displays, videos get over 400% more views on average, making this a crucial factor in grabbing the attention of your target audience.
- Display a range of content
With digital signage window displays, you may show whatever material you desire. Displaying information about your company, such as hours of operation, on a static display is a great application for your smartphone. To the naked eye, this would resemble an old-fashioned print advertisement. However, digital signage displays allow for the presentation of interactive media like video and motion graphics. Since the typical person's attention span is 8 seconds, using video is something you should be doing with a digital window display. Since the human brain processes picture 60,000 times quicker than words, a video is a significantly more efficient way to get your point across than a static or text-based display. So if you've just got 8 seconds to deliver your message, you should exploit the approach that achieves the quickest, a task you can accomplish using a digital window display.
- Cross-channel marketing
Establishing brand consistency throughout your promotional mediums can assist your target audience in becoming more familiar with your company, which will help you strengthen your connections with them. Also, 90% of consumers say they want consistent interactions regardless of their chosen channel.
Connecting your digital signage window display to business social media and internet ads is easy. Suppose you already have material prepared for your digital marketing efforts. In that case, you must adjust it to fit the display's dimensions, transfer it to a USB drive and insert it into the screen, or link your device to a cloud-based content management system and upload it.
- Rapid customization
A content management system (CMS) allows you to manage the data sent to and received from your device. A content management system (CMS) must be used once the display has been connected to a cloud-based software to control when and what material is shown on a digital signage window display.
You may make adjustments or try out new things in terms of content immediately, however. If you have a cloud-based CMS, you may update your site from any browser-enabled device by adding or modifying material directly in the editor. Then, you can push it to your digital window display, and your screen will instantly refresh.
- Cost-effective
Displaying digital signage in store windows is a cheap and efficient approach to reaching out to consumers. After making a one-time purchase payment for the device, you may immediately begin displaying your content. With a possible 29.5% boost in revenue, this digital signs display is likely worth the investment for your company.
Time-based content scheduling using a content management system will incur a membership fee. Displays are already cost-effective, but they may save you much more money if you don't plan on often updating your information by just adding it to a USB stick and plugging it into the device.
Unlike most conventional forms of advertising, you won't need to hire a graphic designer or a printer to make your print ads. It means you won't have to wait to start presenting your material, and you won't have to spend any more money making it.
Types of digital window displays
There are two main types of digital window displays: single-sided and double-sided. Single-sided displays are designed to be viewed from one side only, while double-sided displays can be viewed from both outside and inside the store.
Single-sided displays
Single-sided displays are typically used in storefront windows where they will be viewed from the street. These displays often showcase products, promotions and other marketing messages.
Double-sided displays
On the other hand, double-sided displays are designed to be viewed from both the street and the store. These displays are often used to provide information about the store, such as its hours of operation, location and contact information. Additionally, double-sided displays can create an interactive experience for customers by allowing them to interact with the display from inside the store.
The brightness of digital window displays
Another important aspect to consider when choosing a digital window display is brightness. The brightness is measured in nits, with higher numbers indicating a brighter display. For outdoor use, it is important to choose a display with a high brightness level, typically above 1000 nits, to ensure it is visible in direct sunlight.
Where to use digital window displays
Digital window displays can be used in various settings, including retail stores, restaurants, museums, exhibition halls and other businesses. They are typically used in storefront windows but can also be used in other areas, such as in-store displays or kiosks.
In retail stores, digital window displays can showcase products, promotions, and other marketing messages. They can be used to provide information about the store, such as its hours of operation, location and contact information. They can also create a virtual storefront window for online retailers who want to showcase their products in a physical location.
In restaurants and other food service businesses, digital window displays can showcase menu items, promotions and other marketing messages. They provide information about the company, such as its hours of operation, location and contact information. They can also be used to showcase daily specials and other time-sensitive information.
Museums, exhibition halls, and other cultural institutions can also use digital window displays to showcase upcoming events, new exhibits and additional information about the institution. They can be used to provide interactive experiences for visitors, such as virtual tours and interactive timelines.
A digital window display for your store is worth considering as it can help increase visibility and interactivity and provide customers with information. It can be used in various settings, including retail stores, restaurants and other businesses.
