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Most customers come into your store with a list, but a chocolate bar placed strategically at the checkout aisle is enough to increase their basket size—digital signage works in the same way, but on a bigger scale. With screens around your store, you can grab customers' attention at just the right moment and suggest complementary items or guide them towards smarter purchase decisions.
The key is to deliver content that resonates with shoppers at the point of decision. Digital signage in supermarkets gives you the flexibility to change your messaging on the fly so that your promotions stay fresh and relevant.
Here, we are going to explore the best practices for using supermarket digital signage effectively. With the help of Look Digital Signage software, you’ll learn how to optimize your displays for maximum impact—all while keeping everything simple and streamlined.
Transforming the Shopping Experience with Supermarket Digital Signage
How often do you see customers wandering aimlessly because they don’t know where to find what they need? Supermarket digital signage can fix this by showing relevant, up-to-date information right when customers need it.
The Hubspot 2024 State of Video report revealed that video content is one of the most engaging forms of marketing, and when you bring it to your in-store displays, you're creating a more immersive shopping experience where shoppers can see the intricate details of a product or video tutorials that inform their purchase decisions. Combine this with beacon technology, and you can send personalized promotions directly to customers’ phones based on their location in the store.
Digital signage also supports the growing trend of self-service. Interactive screens enable customers to browse products, locate items, and self-checkout without needing assistance.
Best Practices for Using Digital Signage in Supermarkets
1. Highlight Promotions and Special Offers in Key Areas
Place digital signage in high-traffic zones—like entrances or checkout areas—to display discounts, weekly deals, and flash sales. This ensures that your in-store promotions get maximum visibility and are noticed by customers as soon as they enter.
Tip: To create urgency and drive impulse buys, Look Digital Signage comes with a built-in Countdown Timer to help you highlight time-sensitive promotions. Simply set the timer for your sale’s end date, customize the design, and display it on your digital screens.
2. Seasonal and Limited-Time Campaigns
Retail digital signage is perfect for promoting seasonal products or holiday sales. Create visually engaging, themed content that ties in with the season, such as winter warmers or summer BBQ essentials.
Tip: Over at the layouts section in your Look CMS, you’re met with dozens of pre-designed templates ready for customization. These templates make it simple to create visually striking displays that fit your store’s theme, whether it’s for a seasonal sale or a limited-time promotion. Just pick a template, tweak it to match your style, and you’re good to go.
3. Enhance Wayfinding with Digital Aisle Directories
Shoppers can get frustrated if they can’t find what they want. Digital aisle directories guide customers to popular sections and high-demand products, making it easier for them to navigate your store.
Tip: Take advantage of Look Digital Signage’s Scenes feature to create interactive wayfinding directories in your store. You can design multiple layouts within a single project—each representing a different section or aisle of your store. Customers can press a button to switch between scenes showing different areas of the store, such as promotions or high-demand products.
4. Inspire Shoppers with Recipe Ideas and Meal Solutions
Offering recipe ideas or meal solutions on your digital screens can encourage customers to purchase key ingredients. For example, you can display a recipe for a pasta dish and promote related products such as sauces, noodles, and spices.
Tip: Promote meal kits and bundled products on digital displays to make shopping easier for customers who want quick meal solutions.
5. Build Brand Loyalty with Values-Driven Content
Grocery store digital signage isn’t just for promoting products—it’s also an excellent way to share your supermarket’s values. Show your commitment to sustainability, community involvement, or support for local producers.
Tip: Use digital screens to share brand stories, environmental initiatives, or community programs to build a deeper connection with your shoppers.
6. Real-Time Product Availability and Restock Alerts
Keep your customers informed about product availability by displaying real-time updates on stock levels for popular items. If a product is low in stock or has just been restocked, digital signage can quickly notify customers, helping them make purchase decisions.
Tip: With Look DS integration with Zapier, you can automatically update your displays with real-time product availability or restock alerts. To set it up, create a trigger in Zapier by connecting your inventory system to Look DS. Once triggered—say when a product is restocked—Zapier sends the update to Look, which instantly updates your displays with the new information.
7. Reinforce Health and Safety Measures
Use digital signs at entrances, near checkout areas, or high-traffic spaces to display your store’s safety guidelines, mask policies, or sanitation stations. Make sure to update health and safety guidelines in real-time to ensure your customers are always aware of the latest policies.
8. Incorporate Social Media Feeds and Customer Reviews
Shoppers are more likely to buy products if they see others recommending them. Display real-time social media highlights or customer reviews on your digital screens to showcase popular products or encourage shoppers to engage with your brand online.
Tip: Use Look Digital Signage's built-in social apps to integrate live feeds from platforms like Instagram or Twitter directly onto your screens. You only need to sign in to your account through your Look portal, customize display settings like image mode and font size, and then add the feed to your playlist for real-time content that engages customers and encourages social media interaction.
Tips for Designing Effective Supermarket Digital Signage Content
1. Use High-Contrast Colors and Legible Fonts
To make sure your content is easy to read, Look DS’s Layout Designer gives you full control over color, size, and opacity for fonts and layers. You can easily adjust these elements to create high-contrast designs that stand out, especially in busy store areas. This ensures your messages are clear and visible to shoppers, even from a distance.
2. Add Motion Graphics to Draw Attention
You can use scrolling text, image transitions, or animated elements to make your displays more dynamic. This helps draw attention to key promotions or products, keeping the content fresh and engaging while encouraging impulse purchases.
3. Optimize Content Scheduling Based on Store Traffic
Adjust the timing of your content based on customer traffic. The Look DS smart scheduling feature allows you to plan broadcasts in advance, set start times, and assign specific content to specific days. For example, you can schedule a time-sensitive promotion to run during busy hours and switch to less urgent content during quieter times.
4. Monitor Content Performance and Make Adjustments
Look DS Statistic gives detailed playback data on how often content was viewed, its total playback time, and more. This is very useful in cases of Zapier-triggered content changes or when buttons are clicked (if the screen is interactive). You can analyze this data for a single screen or group of screens. To get the full report, just click the “Get Report” button and it will be sent directly to your email.
You can also generate and display QR codes that link directly to your website, product pages, or promotions. When customers scan these codes, you can track their behavior through Google Analytics. This means you can see exactly how your content is performing and make quick adjustments to keep things fresh and engaging for your shoppers.
Transform Your Supermarket with Effective Digital Signage
Integrating Look Digital Signage into your store can elevate the shopping experience, drive sales, and keep your promotions fresh and engaging. Look’s flexibility in updating content in real-time, guiding customers to key areas, and creating personalized interactive experiences help your supermarket stay dynamic and responsive to shopper needs. With its powerful tools, you can simplify content management, ensure promotions are always visible, and engage customers in ways that lead to higher conversions.
Start enhancing your supermarket today with Look Digital Signage—sign up for a 14-day free trial and experience the difference it makes in transforming your store.
