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Have a resort center and wondering how digital signage can enhance visitors' experience?
Within one single property, customers want access to different things such as nice foods, spas, shopping, entertainment, and other services.
However, with a plethora of on-site activities and sometimes off-site attractions, it can be a challenge to give guests the best possible experience if you don't have the right tools in place.
Displaying customized welcome messages, promotions, updates, and guides to those at your venue is one way to increase the likelihood of customers enjoying their stay at your destination. Digital signage solutions enable your business to show targeted messages to those who came to relax and unwind at your center.
That said, this article discusses the benefits, uses, and content ideas of digital signage for resort businesses.
Core benefits of digital signage for resorts
Guest experience is everything at your resort center. Below are the different dimensions of customer service and how signage digital signage solutions can help.
Enhancing guest satisfaction with personalized experiences
Showing customized messages perhaps with individual guest names is like saying, we’ve been expecting you and we care. Anyone who receives such a personalized greeting instantly feels important, and that impression will last a while if not forever.
Your booking process is a stage where you can gather basic preferences about your guests. Integrating the booking systems with a signage solution can help facilitate how you handle personalized messaging.
Dynamic marketing and upselling opportunities
Once guests arrive at your facility, digital screens mounted in their rooms or at prominent sections of the resort can help showcase and promote your offerings.
You can also utilize resort signage displays to show time-based offers, discounts, packages, and event lineups. This is a powerful marketing approach to cross-selling.
The possibilities for promotions are many. In terms of upselling, you can offer an upgrade, for example, to a suite with a pool view for customers who booked a standard room. Another add-on service idea is offering discounts on spa treatments or dining experiences.
If your resort location provides, for example, off-site attractions such as local tours to nearby points of interest, digital signage in strategic locations in your venue can help communicate such notifications.
Real-time communication and instant updates
With so many activities and things going on at your resort, you can use digital signage solutions to communicate real-time information about schedules, times, and details of events. Timely announcements help guests get more out of what you have to offer. They can prepare themselves or book early to attend events or activities of interest.
Key locations for maximizing the impact
It’s essential to know the right locations to place signage displays for maximum impact.
Below are some strategic locations of your venue where you can harness the power of resort signage solutions.
Lobby and reception areas
Reception and lobbies are the top areas for signage display placement. Content streamed should be purposefully created to welcome, entertain, and inform guests.
In these areas, you can replace traditional welcome boards with appropriately sized digital screens. And use digital kiosks to help guests complete check-in themselves via a digital interface.
Read also: Top 7 Reasons to Employ Lobby Digital Signage
Outdoor displays
Having the resort's digital signage displays in outdoor spaces is an effective way to help those in your venue with directions. These screens show important information that will interest and captivate the guests' attention as they arrive or explore the venue.
Outdoor displays, for example, can be timelines of events or announcements about upcoming activities.
In-room digital displays
Resort room services allow your customers to get meals and other provisions without leaving the comfort of their room. You can install interactive digital screens through which guests can request meals, fresh linens, and other supplies.
Your signage administrative department can also stream event notifications right into guests' rooms. These updates could be, for example, a social activity happening at 8 pm tonight.
Conference and event spaces
You can show conference schedules, speakers and their bios, presentations, breakout sessions, and more using signage displays.
Resorts also enhance event experiences by offering advanced digital signage systems for conference rooms and using screens to broadcast event agendas, ensuring seamless organization and attendee engagement.
Unique content ideas for resort digital signage
Once you pinpoint areas of your venue where to strategically place signage displays, here are some content areas for your consideration.
Interactive maps and resort navigation
You can display interactive maps on touchscreens to help guests easily find facilities and directions around your resort center.
Use QR codes as interactive maps, with the help of mobile devices, customers can quickly find their way around.
Experiential digital art
Allow guests to interact with immersive art exhibits on touchscreen signage screens. You can showcase the work of local artists or historical art in an immersive and engaging way to create memorable experiences for users.
Gamification of resort activities
Guests can use digital signage to participate in virtual challenges where they complete game tasks to earn points, prizes, or discounts on their next booking. Integrate your rewards system into digital signage and entice your guests to participate in your program.
Virtual reality (VR) experiences
Using virtual reality technology, guests can experience VR adventures such as hiking and city tours. Customers can also explore your resort through a 360-degree virtual tour.
In addition, you can host virtual events, allowing those in your venue to participate from the comfort of their rooms.
Common mistakes to avoid
Here are 3 common ways to get your content strategy wrong, and how to make sure it doesn't happen.
Overloading screens with information
Resist putting too much information on a single screen. Instead, prioritize the most relevant content.
Your content layout is also important. Ensure content is designed for easy and fast consumption. Use large fonts, simple icons, and concise messaging. Ensure the use of cohesive colors because wrong color combinations can detract from your messaging and leave viewers confused.
Poor placement of displays
For maximum visibility, make sure screens are strategically placed in high-traffic areas without obstructing movement or being hidden from guest view. Adjust the height and screen size based on the location to maximize visibility and interaction.
Outdated or irrelevant content
Ensure that content is always fresh and relevant. Outdated promotions or events running on screen can negatively impact the customer experience. Be sure to rotate content based on the season or resort events to keep people in your venue engaged.
Why Look DS is the perfect fit for resort digital signage
We provide top-class resort digital signage software with impressive capabilities. Here are how features of Look can help you deliver the best signage content experience for your resort's guests.
Content creation made easy
Look DS let you upload your own images, videos, audio, and other files. In addition, built-in apps, allow you to generate and create content from social media platforms, weather, popular news , your resort website, and other sources.
Also, the Layout section lets you create screens partitioned into sections for a dynamic content viewing experience.
Real-time content management
You can create playlists from content you upload or generate from Look DS. You get to decide what shows on different screens or a group of screens across all your digital displays. Except for videos that take on their original length, we allow you to determine how long a slide stays before the next one appears.
As mentioned earlier about making your content stay fresh and relevant, you can easily remove or add content you want displayed through the playlist function.
Customizable templates for resort branding
Look DS comes with tons of premade content templates you can customize. Simply use the drag-and-drop interface to replace images, text, and other design elements with your own content and branding.
The drag-and-drop feature means easy and fast content creation for users of different experience levels.
Scalability across multiple properties
With Look DS, you can stream your signage content to an unlimited number of screens across multiple facilities. You get to manage all your displays from one central location. This provides efficiency and scalability benefits as your business grows and streams to more areas.
Elevate your resort experience with digital signage
Guests expect to have a wonderful time and experience at your venue. Satisfying their needs could mean word-of-mouth advertising for your business.
You can give them the best possible experience by using signage screens to display informative, interactive, engaging, and immersive content in prominent locations.
To transform your resort business with digital signage, get started with a 14-day free trial with no limitations.
