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The emergence of new technologies and the constantly evolving customer demands in the hospitality industry make it essential to develop agile marketing strategies to remain competitive. Hospitality marketing involves leveraging cutting-edge technology to provide memorable experiences to your guests to attract new customers.
Whether you run an independent hotel, having unmatched hospitality marketing strategies can help you gain a competitive advantage. Ultimately, your customer base and revenue depend on your marketing strategies.
Best Hotel Marketing Strategies
Hotel marketing is the complex process of promoting and selling hotel amenities to potential customers via various channels, including social media and online advertising. It is a multifaceted discipline that requires agile planning and the development of new creative ways to generate leads and engage current customers. Below are various hotel marketing strategies you can implement in your hospitality business.
Partner with local businesses to promote your brand
This strategy can be especially effective for bed and breakfasts highlighting the chosen location's unique culture and ambiance. Partnering with local businesses like shops and restaurants can help you provide customers with an authentic and memorable experience that surpasses just the accommodations.
Additionally, these partnerships can promote brand recognition, significantly increasing your customer base. Joint marketing efforts and cross-promotion can help you and the local businesses access a wider audience, increasing your visibility in the community.
Utilize Digital Signage to Improve Guest Experience
Digital signage is a powerful marketing tool that allows you to personalize your content to address the needs and requirements of your target audience. The technology involves using digital displays and powerful digital signage software to help you monitor and update your content remotely.
One upside of hotel digital signage is its ability to capture and retain your guest's attention allowing you to relay informative and engaging content about room availability, local attractions, and promotions. You can use digital menus to suggest various meals to your customers or lobby signage to showcase your hotel's mission and vision and provide directions. This can enhance the guest experience, drive revenue, and help you grow your customer base. Study our article to understand how to use digital signage in hotels.
Implement Email Marketing for Сustomer Reterns
Email marketing has shown tremendous results as a marketing strategy in various industries, making it an essential tool in the hospitality industry. It allows you to develop and maintain healthy client relationships, generate leads, and encourage customer loyalty. Email marketing helps you deliver personalized messages to your target audience regarding the available services and offers that may interest them.
You can group your audience into several subgroups depending on their interests and preferences and send them personalized information based on their behavior and responses to previous emails. Additionally, this technology can help you communicate valuable information to your clients concerning exclusive deals to subscribers and travel tips.
Retarget Unconverted leads by Social Platforms or Google Ads
This strategy involves implementing digital advertising techniques to access potential clients who may have earlier shown interest in your brand but are yet to convert to customers. You can use customized ads to reach out to these potential customers depending on their previous interactions with your social media pages, filling out a contact form, or visiting your company website. Reminding them of your brand's values and offering incentives can increase the chances of converting these leads into paying clients.
Before implementing this strategy, you should identify your unconverted leads and analyze their behavior using website analytic tools or data from social media platforms. Afterward, you can develop personalized ads and display them on search engines and social media platforms.
Use SEO Techniques to Be on the Top
Optimize your hotel's website for relevant phrases and keywords, placing it higher in search engine rankings and driving traffic, leading to increased bookings, brand awareness, and revenue.
You should invest time and resources in creating high-quality, informative content that resonates with your target population's search intent. The content can include infographics and blog posts that provide vital information about your hotel's location, surrounding area, and amenities. Additionally, you should optimize your website for mobile devices and ensure fast load times to ensure an engaging user experience.
Explore the potential of Social Media to Drive Awareness
Social media is a powerful tool for increasing brand awareness and engaging potential customers. Instagram, Facebook, and Twitter allow you to showcase your property's ambiance and services through high-quality photos and videos, attracting potential guests.
User-generated content is key. Encourage guests to share their experiences and tag your property, creating authentic endorsements and expanding your reach.
Partnering with influencers can amplify this effect, as their followers trust their recommendations and are more likely to consider your property. Statista reported that 72% of marketers use Instagram for influencer campaigns and approximately every fifth post is branded, which looks impressive.
Leverage Virtual Tours to Increase Booking
The virtual tour allows you to create interactive and memorable experiences for potential clients by allowing them to preview your hotel’s services before they choose. It helps them assess the layout and amenities of the hotel, which can increase the chances of them making a booking.
Data shows that hotel listings with a virtual tour receive about 87% more views than those without.
You can also add augmented reality to create navigation tools to help guests navigate the property. Integrating this technology into your marketing strategies will help you set your business apart from competitors and entice tech-savvy travelers seeking exceptional and memorable experiences.
Conclusion
The hospitality industry constantly evolves; you need innovative marketing strategies to stay ahead. Leveraging technologies like digital signage and augmented reality can help you create personalized and immersive experiences for your customers, which can promote customer loyalty and increase revenue.
Look DS offers beneficial features and dozens of templates that allow you to turn on your imagination, create immersive content that informs and engages your target audience and easily spread it across your digital signage network. Sign up today for the 14-day trial, it’s free with no limitations!
