Table of Content
Digital signage has come a long way in the past few years. What used to be just a way to display static content on a screen is now a tool businesses use to engage, inform, and entertain their customers. As we head into 2025, digital signage is getting smarter—thanks to technologies like AI, real-time data, and immersive experiences.
In the past, digital signage might’ve been limited to simple ads or promotions. But today, it’s leading the way in interactive, data-driven experiences that feel relevant and immediate.
Here, we’ll dive into the top 9 trends shaping digital signage in 2025, with insights from Look Digital Signage, so you can stay ahead of the curve and make the most of the latest innovations.
The Future of Digital Signage in 2025
Trend 1: AI-Powered Content Creation and Personalization
It’s hard to talk about the future of digital signage without acknowledging the undeniable impact of artificial intelligence.
In 2025, AI will help businesses deliver hyper-targeted, real-time content through facial recognition technology. Coca-Cola is already leading the way with AI-powered cameras embedded in their vending machines to displays personalized ads based on the age and gender of the person standing in front of it.
Retailers will also use AI to analyze past browsing behaviors and suggest products that align with a customer’s preferences to make the shopping experience more relevant, engaging, and most importantly, more likely to drive sales.
On top of that AI is transforming content creation by automating much of the design process. With platforms like Look Digital Signage’s AI Wizard, businesses can generate unique, industry-specific templates in just minutes. This AI-driven system pulls from existing data to create layouts that suit the brand’s needs, from the design elements to the message itself.
Trend 2: Integration with IoT Devices
It’s been a few years now since IoT (Internet of Things) started making waves, and in 2025, it will continue to make digital signage more intuitive and connected than ever. Simply put, IoT means connecting devices and systems so they can exchange data and work together.
The trends around IoT-enabled digital signage are only growing. Some key areas in 2025 include:
- Smart retail: Displays reacting to customer behavior and preferences and showing personalized offers.
- Real-time data integration: Screens pulling live information from external systems (like weather, traffic, or inventory) and displaying it accordingly.
- Interactive shopping experiences: Using beacons and sensors to trigger relevant content based on a customer’s location or device.
- Environmental adaptation: Screens adjust their content based on changing external conditions, like the weather or time of day.
Trend 3: Sustainable and Energy-Efficient Signage
As we move further into 2025, sustainability in digital signage is becoming less of a choice and more of a necessity.
One of the key shifts is in the use of energy-efficient LED displays. These screens use less power than older technologies like fluorescent or incandescent options, yet still deliver bright, sharp images.
And the best part? They last longer, which means fewer replacements and less e-waste. Brands are also opting for displays that have smart energy-saving features, like automatic brightness adjustments based on ambient light—meaning the screen uses only the energy it needs depending on the environment.
In addition to energy-efficient displays, more companies are incorporating sustainable materials in the construction of their signage. This entails using recycled plastics for frames or packaging or designing displays to be easily recyclable at the end of their lifespan.
To enhance energy saving even further, Look CMS lets you set your screen to sleep mode in the advanced screen settings. Instead of completely turning the screen off, this setting reduces the brightness to a minimum, which helps save power while also extending the screen’s lifespan by protecting its pixels.
Trend 4: Advanced Interactivity and Touchless Solutions
Touchless solutions are making digital signage feel more natural and engaging in 2025. We’re seeing more screens that don’t require any physical interaction, which is a relief, especially as businesses continue to prioritize hygiene and user-friendly experiences.
Gesture-controlled screens will enable customers to simply wave a hand to scroll through content or zoom through a product instead of tapping on a screen.
Businesses will also use voice-enabled digital signs to make it more accessible and convenient for customers to ask for directions and get the latest product information without a single touch.
If you’re running a business, it’s definitely worth considering adding some of these touchless features to your digital signage.
Trend 5: Ultra High-Resolution Displays
When we talk about ultra-high resolution, we’re referring to displays with pixel counts far higher than traditional HD (1080p) screens. A 4K display offers four times the resolution of Full HD, with 3840 x 2160 pixels, while 8K takes it even further, delivering 16 times the pixel count of 1080p with 7680 x 4320 pixels.
What’s driving this trend? Simply put, consumer expectations. As people become accustomed to ultra-high-definition content on their personal devices, like smartphones, TVs, and streaming services, they expect the same level of clarity and sharpness when interacting with digital signage.
Companies like Samsung and LG have made significant strides in LED and OLED screen tech, making ultra-high-resolution displays more affordable and energy-efficient. OLED displays, in particular, provide deeper contrast and more vibrant colors, enhancing the visual appeal of high-res content while consuming less power than older display technologies.
These displays will gain popularity in larger screen setups, and the higher resolution ensures that the content remains sharp, even on screens that are 65 inches or larger.
Trend 6: AR and VR Integration for Immersive Experiences
AR allows customers to interact with products virtually, such as viewing 3D models or virtual product trials. A good example is how the Ikea AR app lets people see how furniture will look in their homes before they make a purchase.
VR on the other hand provides fully immersive experiences, ideal for virtual store tours, product demos, or real estate walkthroughs. In fact, L’Oréal, a beauty company has seen a significant increase in the use of AR for virtual makeup try-ons, with over 100 million sessions in 2023.
Technology advancements that will drive the efficiency of AR and VR in 2025 include:
5G: With faster speeds and lower latency, businesses can offer live, interactive demos, provide remote customer service through virtual assistants, and even allow real-time product customization—all with smooth, lag-free performance.
AI: AI will enhance real-time rendering in AR and VR, making the content more realistic and responsive. It also personalizes experiences by adapting the content based on customer behavior, creating a more tailored interaction every time.
Cloud Computing: Hosting AR and VR content in the cloud means businesses won’t have to need rely on heavy, expensive hardware at each location. It makes it easier to scale, manage content remotely, and deliver high-quality experiences to multiple places at once without extra costs.
WebAR: With WebAR, customers don’t need to download an app to enjoy AR. They can access these experiences directly through a browser, which makes AR far more accessible and user-friendly, offering a seamless experience across devices.
Trend 7: Cloud-Based Content Management Systems
A cloud-based CMS means that all your content is stored and managed online on secure servers, and you can access it from anywhere with an internet connection, at any time. Businesses are shifting toward cloud-based solutions—because they offer:
- Real-Time Updates: Businesses can make changes to content across hundreds of screens at the same time—instantly.
- Multi-Location Scalability: You can manage up to 100+ screens from one platform, organizing them by region, store, or campaign.
- Data Security: Storing data in the cloud comes with advanced security features like encryption, regular backups, and disaster recovery.
At Look Digital Signage, our cloud CMS is designed to give businesses complete control and flexibility. With intuitive scheduling tools, professionally designed templates, and performance monitoring, all from one easy-to-use platform, you can keep your digital signage running smoothly, no matter how many locations or screens you manage.
Take it from Coziahr Harley-Davidson, a family-owned motorcycle dealership in Foresight, Illinois, which was struggling with limited customization options for its digital signage. They chose Look Digital Signage because can now seamlessly integrate web APIs, calendars, and YouTube videos, to keep customers engaged in their waiting areas.
Trend 8: Data-Driven Analytics for Smarter Campaigns
With data-driven analytics, businesses will make smarter decisions based on real-time customer behavior. In 2025, AI, machine learning, and sensor technology will allow companies to collect valuable data that will make digital signage campaigns more personalized and effective.
By integrating CRM systems and POS data, businesses can gather even deeper insights into customer behavior. To make this possible, Zapier integration with Look DS automates triggers based on external data, like calendar events or social media activity, to update digital signage content in real-time.
With this data in hand, businesses can run more dynamic campaigns that respond to customer behavior and improve engagement and results as they go.
Trend 9: Omnichannel Integration for Unified Experiences
Businesses will continue to build on omnichannel strategies by focusing on integrating digital signage with their broader marketing efforts to create a seamless and cohesive experience for customers. The key here is that businesses are bridging online and offline marketing to meet consumers where they are—whether they’re shopping in-store, online, or engaging with your brand through social media.
So, how exactly are they doing this?
- QR Codes: In 2025, businesses will use QR codes in-store, on displays, or on packaging, linking directly to their e-commerce platforms. Shoppers can scan a code on a screen and instantly receive special offers, or purchase products online.
- Social Media Integration: Digital signage will feature live social media feeds, showcasing real-time content from platforms like Instagram or Twitter to create an interactive experience that encourages customers to engage online while they're still in-store.
- Personalized Messaging: With the help of data-driven insights, businesses will provide personalized content through digital signage, based on customer behavior both online and offline.
- Cross-Platform Campaigns: In 2025, brands will run coordinated campaigns across multiple platforms, where digital signage, websites, and social media work in harmony. A promotion seen on a store screen could be followed up with an email or social media ad, creating a continuous and unified customer journey across touchpoints.
With Look DS, businesses can implement all these strategies from a single dashboard. With built-in social media apps, QR code generation, UTM analytics, and touchscreen capabilities, it’s only a matter of configuring settings and customizing the messaging.
Embrace the Future with Look Digital Signage
Looking ahead to 2025, digital signage is clearly evolving into something far more dynamic and impactful. With advancements like AI-powered content and real-time analytics, businesses now have the power to engage their audiences in new and exciting ways.
By tapping into these innovations, you can stay ahead of the game and create meaningful, personalized experiences for your customers. With Look Digital Signage, you’ve got everything you need to make these trends work for you, helping your brand remain relevant in a rapidly changing world.
Ready to see it in action? Start your 14-day free trial today and explore how Look Digital Signage can transform your business.
