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How you disseminate information will define its impact on the target audience. If the display medium is not attention-grabbing and engaging, at the very least, people are likely to miss the message. A digital reader board, on the other hand, effectively communicates by presenting the intended message in a visually engaging manner. Having a digital reader board in place is a combination of technology and creativity, which we are going to discuss in detail.
But first, what is a digital reader board?
Introduction to the Digital Reader Board
A digital reader, also known as a digital message board or electronic reader board, is a digital screen used to display visually compelling messages, advertisements, and other information. Think of the menu boards in your nearest McDonald’s outlet.
Most people are visually receptive: according to research, 94% of persons your brand is likely to impact with a digital reader board in place.
Public spaces, corporate settings, educational institutions, and retail establishments mostly use digital reader boards.
Key Facts about Digital Reader Boards
Understanding the Technology Behind Digital Message Displays
Several components come to enable the functionality and effectiveness of digital reader boards.
- LED/LCD Screen
- CMS Software (Content Management System)
- Media Player
- Control System
Content creation and organization happen within the CMS software, where users can design and organize text, images, videos, and other multimedia. The media player receives the scheduled updates and processes them for display on the LED screen. Some systems have built-in media players, while others may require external devices. After processing the content, the media player sends it to the LED screen for display. The control system facilitates user interaction for manual adjustments, scheduling, and monitoring.
Advantages and Features That Set Digital Reader Boards Apart
Key features differentiating digital reader boards include:
- Content Flexibility: You can easily switch between various content types, including text, images, videos, and animations.
- Remote Management: You can update and control content remotely, saving time and resources.
- Real-time Information: They can display live data, announcements, or instant updates.
- Energy Efficiency: LED-based boards are energy-efficient, reducing long-term operational costs.
- Customization: Tailor content based on the audience, time of the day, or specific events.
Applications Across Industries
Transforming Communication in Corporate Environments
A majority of employees feel more connected in a workplace with effective communication strategies in place. There are fewer conflicts due to miscommunication, improved productivity, and a sense of appreciation that boosts employees' morale. A digital board for corporate communication facilitates a connected workplace displaying company announcements, employee recognition, and live data on screens in lobbies and break rooms. This way, employees are always in the loop and encouraged to work harder.
Enhancing Educational Spaces with Digital Message Boards
Educational institutions have adopted digital reader boards to enhance communication by displaying event schedules, announcements, and student achievements. The digital message boards increase the institution's visibility and highlight accomplishments, events, and projects, creating a sense of belonging and pride.
Dining areas in educational institutions also utilize digital menu software to showcase real-time updates based on daily offerings and stock availability.
Dynamic Uses in Retail and Public Spaces
Dynamic displays in retail enhance customer engagement and conversion rates. A clothing store can showcase current fashion trends, upcoming sales, and product promotions. Interactive boards, on the other hand, provide additional information on items, offer personalized recommendations, and even enable customers to make instant purchases.
In public spaces such as transport hubs and city centers, digital message boards provide directional assistance, emergency announcements, and brand advertising. They enhance visitor experiences by delivering real-time updates, interactive maps, and visually engaging displays.
How to Create an Effective Digital Reader Board
Define Your Objectives: Clearly outline the goals and messages you want to convey: promoting products, sharing information, or enhancing the ambiance.
Content Planning: Develop a content strategy that aligns with your objectives. Consider visual elements, such as images and videos, and create a schedule for updating content to keep it fresh and relevant.
Design for Impact: Use clear visuals, readable fonts, and appropriate colors to grab attention. Remember to align the design with your brand for consistency.
Utilize dynamic content: Incorporate animations, video clips, and real-time data. It will enhance engagement and make the content more memorable.
Remote Management Tools: Invest in a reliable remote management system for easy content updates. Businesses with multiple locations need to streamline the content management process.
Regular Maintenance: Check the functionality of your digital reader board to address any technical issues promptly. It ensures uninterrupted operation and a positive viewer experience.
Use Look Digital Signage Software Step-by-step Guide
- Start by logging into your account on the Look DS Software. If you're new to the platform, sign up for the 14-day free trial.
- Once logged in, navigate to the layout designer section of the software.
- In the layout designer, explore dozens of free editable templates tailored to various industries, including retail, hospitality, healthcare, banking, fitness, and more.
- Identify the template that best suits your business needs. Whether you're a pizzeria owner looking to create a menu or planning a colleague's birthday card, Look Digital Signage Software has the appropriate template for your needs. Use the customization options to modify text, images, and other elements to tailor the template to your specific requirements.
- Use the selected template to create your perfect video signage design. Incorporate relevant information and visuals to make your content engaging and effective.
- Before finalizing your design, preview the content to ensure it meets your expectations. Test the layout to confirm that it displays correctly on digital reader boards.
- Save your customized design within the Look Digital Signage Software to easily access and manage your content in the future.
- Ready to showcase your creation? Implement your digital signage design by displaying it on your digital reader boards.
Case Studies of Effective Digital Message Board Implementations
Educational Institutions: Carleton College
Carleton College adopted digital message boards by placing flat-screen video displays strategically across campus. They wanted to digitize internal advertising, cut down on paper use, reduce waste, and declutter visual spaces. Switching to paperless successfully saved on printing costs and lessened the environmental impact. The screens spread out throughout the campus for sharing important information and student updates.
Food Food Industry: KFC’s ‘First Bite’ Initiative
KFC's first bite campaign was a sensation that left most people eagerly anticipating their iconic fried chicken experience. The 30-second ad captures the excitement of three individuals as they carefully choose the perfect spot for that first delicious bite. The message is broadcast on a large outdoor digital reader board for maximum visibility to emphasize the message.
Power Your Digital Reader Board With Look DS
We talked about the technology behind the adoption of digital reading boards. If you already have screens, you need the right software solution to take full advantage of digital messaging. The design process with Look DS software is simple and intuitive. Use the 14-day free trial version, and take the opportunity to explore all the features and functionality available.
