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If interactive content pulls in 52.6% higher engagement than static content, why aren’t more businesses jumping on interactive touchscreens?
Is it because they seem too complicated? Too expensive? Or maybe you’re just not sure if they’ll really make a difference. The truth is, customers today want to explore, engage, and interact with your brand.
So why stick with old tech that doesn’t cut it anymore? Let’s break down why interactive touchscreens are the future of business displays and how they can help you keep your customers engaged and your business ahead of the curve.
The Rise of Interactive Touchscreens in Business
The Evolution of Business Displays
Remember when meetings meant firing up a projector, dimming the lights, and droning through slide after slide? The old-school way of using displays was mostly a one-way communication. You’d present, and everyone else would sit there, trying not to check their phones.
But with interactive touchscreens, things have taken a big leap forward. These screens let people engage with what’s on display. Teams and customers can tap, swipe, and even draw right on the screen. It makes everything feel more dynamic. Whether it’s brainstorming during a meeting or letting customers browse your product line.
Why Interactive Touchscreens Are the Future
It’s simple: they solve the big problem of disengagement. In customer-facing environments, this means they captivate customers who are bombarded with choices and distractions by inviting them to take charge of their experience.
Beyond that, interactive touchscreens are perfect for the growing trend of remote and hybrid work. Video conferencing becomes seamless—remote employees can see and contribute to the same live edits or presentations as those in the room.
With built-in features like screen sharing and real-time collaboration, teams no longer need to wait on multiple versions of a document or constant follow-up emails to get things moving.
Benefits of Interactive Touch Displays for Businesses
Enhancing Customer Engagement
Real-Time Interaction
When customers can interact directly with your offer, it’s a whole different ball game. With interactive touchscreens, they can engage with products and services in a way that feels personal. In retail, they can browse products, read reviews, check sizes, and even place orders on their own.
Seamless Self-Service
Whether you’re running a retail store or a hotel, the longer your customers wait, the more frustrated they get. Touchscreens let customers take care of what they need—whether it's placing an order or checking in—without having to wait for a staff member.
And guess what? Customers love it. In fact, according to a recent study, 66% of consumers actually prefer using self-service technology over interacting with staff if it speeds things up. So not only are you making the process faster for them, but you’re also giving them the kind of control and convenience they’re looking for.
Read also: Customer Self-Service: Definition, Types, and Tips
Boosting Collaboration and Productivity
Corporate Meeting Rooms and Training
Meetings don’t have to be boring anymore. With corporate digital displays in meeting rooms, you can transform your typical presentation into a hands-on session where everyone can contribute. Real-time collaboration means your team can brainstorm, annotate documents, and present ideas more effectively. Plus, it makes training sessions way more engaging since employees can get involved directly with the materials.
Educational Environments
Interactive touchscreens in schools are taking over traditional chalkboards, allowing students and teachers to collaborate in real-time. Students can work together on group projects, brainstorm on the screen, and engage more deeply with lessons. This interactive style of learning keeps students involved and makes discussions more dynamic.
Streamlining Operations and Improving Efficiency
Retail and Point-of-Sale Solutions
If you’re in retail, you know that keeping things moving smoothly is key—both for your staff and for your customers. Retail digital screens can make point-of-sale processes faster, help you manage inventory in real-time, and give you immediate feedback from customers.
Imagine being able to quickly update in-store promotions or check what’s in stock with just a tap on the screen. That kind of agility allows you to make decisions on the fly, improving sales and keeping customers happy.
Hospitality and Self-Service
Touchscreens make things smoother for both guests and staff especially when paired with hospitality digital signage for added flexibility.
Hotel guests can use them to check in or out without having to wait at the front desk, or even order room service with just a few taps. In restaurants, customers can order and pay at their own pace without waiting for a server, which reduces wait times and makes the whole dining experience more efficient. For the business, it’s a win because it lightens the workload on your staff so they can focus on providing excellent customer service.
Key Features to Look for When Choosing Interactive Displays
When you’re ready to invest in interactive screens for your business, knowing what features will give you the most value is essential. Not all touch displays are the same, and picking the right one can make a big difference in how well it serves your needs. Let’s break down the key features you should prioritize
Multi-Touch Capabilities
Multi-touch is what allows multiple people to use the screen at the same time. During brainstorming sessions, everyone can add notes or annotations directly to the screen. If you’ve got an interactive product display, multi-touch lets customers explore without waiting for someone else to finish.
When evaluating multi-touch displays, check the number of touch points the screen supports. Some screens allow up to 10 touchpoints, which might be sufficient for smaller teams, but if you’re looking for maximum collaboration, consider a display that offers 20 touchpoints or more.
Screen Size and Resolution
First off, think about where you’re going to put this display. A small meeting room? Maybe a 65-inch screen is enough. Got a bigger space, like a boardroom or a classroom? You’re looking at 75 inches or even 86 inches. You want everyone in the room to easily see and interact with the screen, whether they’re right in front or sitting in the back.
If your display is going to be used for anything visual—presentations, designs, or even just spreadsheets—you want it to look sharp. That means you should be looking for a screen with 4K resolution. It’s all about clarity here. A 4K display makes sure that even the tiniest details, whether it’s text or an image, are crystal clear. No squinting from the back of the room, no blurry images.
Operating System and Software Compatibility
Some displays come with a built-in operating system, like Android. Others might require you to hook up a PC. If you want a plug-and-play setup where you don’t have to think too much about tech, go for one with a built-in OS.
But, make sure it’s compatible with the digital signage software your business relies on to create and manage content. The last thing you want is to waste time figuring out why your system isn’t working smoothly with your display. So, check that it plays nicely with the tools you're using to keep your operations running seamlessly.
Connectivity and Integration Options
Versatile Connectivity
Look for a display that offers HDMI, USB-C, and wireless options. HDMI and USB-C are perfect for connecting laptops or external devices. And if you want to keep things clean, go for a touchscreen with wireless capabilities like Bluetooth or Wi-Fi. This way, anyone can quickly connect, share their screen, and get going without fumbling with wires.
Remote Management
If you’ve got multiple displays in different locations, remote digital signage management is going to make your life easier. This feature lets you control, update, and even troubleshoot your screens from a central location. Your IT team will thank you when they don’t have to physically run to every room or building to fix issues. It’s a real timesaver and keeps everything running smoothly.
Affordable Interactive Touchscreens for Business in 2024
LG CreateBoard TR3DK Series
Looking for an affordable interactive display that packs a punch? The LG CreateBoard TR3DK Series has got you covered. Designed for classrooms but just as powerful for business use, it’s loaded with features that make collaboration and engagement a breeze. And with multiple sizes, it’s flexible enough for any space.
Features:
- Screen size options: 55", 65", 75", 86", 98"
- Touch: 40-point multi-touch (except for 98" model, which has 20-point)
- Display resolution: UHD (3840 x 2160)
- Brightness: 400 nits
- Storage: 8 GB RAM, 64 GB storage
- Operating System: Android 13 with Google Play Store access
- Connectivity: USB-C, HDMI for dual-screen setup
Perfect for: Small businesses, classrooms, and meeting rooms.
Price: Starts at $1,600 for the 55” model
Elo 04 & 54 Series
If you’re looking for a workhorse display that’s built to last, the Elo 04 and 54 Series is a top contender. Elo is one of the pioneers of touchscreen tech, and these displays show off that legacy with impressive durability and responsiveness.
Features:
- Screen size options: 32-inch (3204L), 43-inch (4304L), 50-inch 4K (5054L), and 55-inch 4K (5554L)
- Display resolution: 4K UHD for sharp, clear visuals
- Multi-touch points: Handles up to 40 simultaneous touches
- Brightness: 500 nits
- Operating time: 24/7, round-the-clock operation
- Durability: Anti-friction glass for smooth, long-lasting touch performance
- Placement options: Works in both landscape and portrait modes
- Touch-through feature: Can be installed behind mirrors or inside custom structures
- Compliance: Built to UL 60950 and IK7 standards for extra durability
- Compute Modules: Compatible with Elo Backpack, BrightSign players, and Intel/ASUS NUCs for all-in-one solutions.
Perfect for: Retail, public installations, and businesses that need a tough, reliable display.
Price: Starting at $1,400 for a 32" model
High-End Interactive Displays for Business in 2024
ViewSonic ViewBoard IFP8652-2F
The ViewSonic ViewBoard IFP8652-2F is an impressive 86-inch interactive display designed specifically for classrooms and corporate settings that require a high level of collaboration. It comes equipped with powerful hardware and advanced features that make teamwork and interactive learning a breeze.
Features:
- Screen size: 86"
- Display resolution: 4K UHD (3840 x 2160)
- Multi-touch points: Up to 40 simultaneous touches with ultra-fine touch technology
- Brightness: 450 nits (typical)
- Contrast Ratio: 1200:1
- Aspect Ratio: 16:9
- Processor: Octa-core CPU with 8 GB RAM and 64 GB storage
- Operating system: Android 13
- Pre-installed software: VCast for simultaneous casting from desktops and mobile devices
Perfect for: Classrooms and corporate meeting rooms where collaboration, multitasking, and security are top priorities.
Price: $4,500 for the 86” model
iiyama ProLite TE10518UWI
Looking to go big? The iiyama ProLite TE10518UWI is a 105-inch beast that’s all about premium quality. Perfect for corporate boardrooms, this display makes every meeting an interactive experience. With ultra-wide 5K resolution and pure touch technology, it’s built to impress and deliver smooth, real-time collaboration.
Features:
- Screen size: 105"(massive!)
- Display resolution: 5K (5120 x 2160)
- Touch Points: 40-point multi-touch
- Aspect ratio: 21:9
- Brightness: 500 nits
- Multi-touch points: Pure Touch IR Plus technology
- Operating time: 24/7
- Color Support: 1.07 billion colors (10-bit) (rich and vibrant colors)
- AG-coated glass for smooth touch performance
Perfect for: Corporate meeting rooms and executive boardrooms.
Price: $7,200 for the 105” model
Interactive Touchscreens - A Must-Have for Modern Businesses
As a business owner, you’re always looking for ways to get more done in less time while keeping your customers and your team happy. Interactive touchscreens are one of those rare tools that do both. They help you streamline operations, improve collaboration, and deliver better customer experiences.
If you haven’t already started looking into how these displays can fit into your business, it’s time to seriously consider the impact they can have. The future of business is interactive, and touchscreens are one of the best ways to stay ahead. Look Digital Signage is a great companion for creating interactive scenarios for your touch display. Sign up for a free 14-day trial and see for yourself!
