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When Google announced earlier this year that it had discontinued the beloved Chromecast line, you can imagine that many users were left conflicted. The Chromecast has a large user base and is one of Google’s long-lasting devices, in direct competition with top brands, including Roku, Apple, and Nvidia.
With the Google TV Streamer’s entry into the market, Google is promising a streaming solution that will take center stage in your home entertainment setup, with an acclaimed 22% improved performance than any device they’ve released in the past.
This is exciting news from a digital signage perspective. It means uninterrupted 4K playback, smoother transitions, and improved multimedia presentations.
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What is Google TV Streamer?
The Google TV Streamer is Google’s latest and most advanced streaming device. For the first time, it’s not designed to be tucked behind your TV; instead, it’s a set-top box meant to sit right on top of your media console.
It features an aesthetically pleasing design in the classic Porcelain color and an exclusive Hazel option available only through the Google Store in the US. If you can't visit the store, you'll be limited to the Porcelain model.
In line with eco-friendly practices, the Google Streamer is sustainably made with over 65% recycled plastic materials and pretty much does everything the Chromecast can do. You can still cast content directly from your phone, tablet, or laptop to your TV.
In addition, you get access to a vast library of more than 700,000 movies and TV shows from well-known streaming platforms like YouTube TV, Netflix, Disney+, Max, Prime Video, and Apple TV+ - not to mention 800+ free channels neatly organized alongside your streaming subscriptions for the ultimate viewing experience.
Google TV Streamer Specifications and Performance
Hardware Specs
- RAM: 4 GB, which is double that of its predecessors
- Storage: 32 GB
- Video Output: 4K HDR at 60 frames per second, compatible with formats like Dolby Vision, HDR10, HDR10+, and HLG.
- Audio Support: Dolby Atmos, Dolby Digital, Dolby Digital Plus
- Connectivity: HDMI 2.1 port, Ethernet port, and USB Type-C for power. It also supports Wi-Fi 802.11ac (2.4 GHz / 5 GHz) and Bluetooth 5.1.
- Remote finder button: This helps you locate your remote if it gets lost.
- Operating System: Android TV OS.
Performance
The Google TV Streamer delivers a solid performance overall, though it's not without a few quirks. It handles 4K video with Dolby Vision beautifully, and Dolby Atmos audio adds another layer of immersion to your viewing experience. Setting up the Streamer takes about 15 minutes, as you wait for the device to set itself up. You can create multiple profiles for different family members, with kid-specific options for added control.
The quickest way to navigate the Google TV interface is by using your voice. Just say what you want, and the Google Assistant (powered by Gemini technology) will find it. While voice control isn't perfect (some commands require a little rephrasing), it's generally the most efficient way to find what you're looking for. And of course, you can always use your phone to cast content to the TV if you prefer.
One minor disappointment is that the Streamer isn't as fast as its hardware upgrades might suggest. While it's certainly faster than older Chromecasts, it's not quite as zippy as the Nvidia Shield or the latest Apple TV when navigating menus and opening apps. This is a bit of a letdown considering the emphasis Google placed on the improved processor and RAM and made it pricier as a result.
Intelligent Features: Gemini Integration
This is 2024, and as a Google product, the Streamer has Google's latest AI technology, Gemini, baked in. This brings two cool new features to enhance your entertainment experience:
Gemini Overviews: Gemini uses its generative AI powers to create concise summaries of movies and shows, tailored to your specific preferences. It also brings together reviews from people with similar tastes to make it easier to find content you'll enjoy.
Ambient Mode: When you're not actively watching something, Ambient Mode which is technically a screen saver, will display curated stock images, images from your Google Photos account, or even unique AI art based on your own descriptions to turn your TV into a work of art. This feature reduces burn-ins, especially if you’re using an OLED TV.
Smart Home Integration
Living in a smart home is all about convenience and efficiency, and the Google TV Streamer takes that to the next level with its support for Matter and a built-in Thread border router. What does this mean for you?
Matter and Thread: You’re most likely using devices from different brands, like Philips Hue lights, August door locks, and Nest thermostats - Matter enables these devices to communicate without compatibility issues. Thread on the other hand creates a direct connection among these devices, so if one goes offline, others can still communicate. With this integration, Google Streamer makes it possible to manage your smart home ecosystem from your TV.
Google Home Panel: This feature allows you to control your smart home devices right from your TV screen. You can check your Nest Doorbell camera to see who’s there, adjust the lights, or change the temperature without leaving the couch. The Home Panel syncs with your Google Home app, you can manage compatible devices, all from your TV.
Google TV Streamer vs. Google Chromecast: Key Differences
Interface and Features
- Nearly Identical: Both devices run the Google TV interface, which has a user-friendly design, personalized recommendations, and a vast library of streaming apps. You'll enjoy the same voice control with Google Assistant on both.
The main difference is that the Streamer has some new features like AI summaries, AI screensavers, home controls, and a sports page.
Hardware and Streaming Capabilities
- Performance: The Google TV Streamer is more powerful, with a faster processor, more RAM (4GB vs 2GB), and larger storage (32GB vs 8GB). This means smoother performance, quicker app loading, and the capacity for more apps.
- Connectivity: Both devices support Bluetooth, but neither allows for pairing multiple Bluetooth earbuds simultaneously. The Streamer only supports Wi-Fi 5, while newer Wi-Fi 6 would have been preferable.
Importantly, the Streamer also functions as a Thread smart home hub, improving connectivity for compatible devices. The Chromecast with Google TV lacks any smart home hub functionality.
- Placement Flexibility: The Streamer's separate HDMI cable allows for more flexible placement options compared to the Chromecast, which needs to be plugged directly into the TV.
- Video and Audio: Both devices support 4K resolution, HDR (including Dolby Vision), and Dolby Digital Plus audio. Neither supports Dolby Atmos passthrough.
- AV1 Codec Support: The Streamer supports the AV1 codec for more efficient streaming, while the Chromecast 4K does not.
Remote Control
- Improved Remote for Streamer: The Google TV Streamer includes a redesigned remote with a more comfortable design, dedicated buttons for popular streaming services, and a remote finder feature.
Price Comparison
- Google TV Streamer: $99
- Google Chromecast with Google TV (HD): $40
- Google Chromecast with Google TV (4K): $50
Read also: Top 5 Android TV Boxes to Power Your Digital Signage
Google TV Streamer as a Digital Signage Player
Why Use Google TV Streamer for Digital Signage?
The Google TV Streamer joins a growing list of home streaming devices that find a second life as budget-friendly digital signage players. It’s the perfect blend of affordability, performance and versatility.
Generally, when evaluating a streaming device for use as a media player, these features are necessary:
- Support for 4K resolution and HDR for crisp, vibrant visuals.
- Enough storage space to hold large media files(at least 16GB).
- A powerful processor and ample RAM for smooth playback.
- Wi-Fi and Ethernet options for reliable network connectivity.
- User-friendly interface and compatibility with digital signage software.
The Google TV Streamer checks all these boxes and more. To make the most of this hidden potential, you need the right software. Look digital signage software (Look DS) is the perfect partner for your Google TV Streamer. You can effortlessly design eye-catching displays, schedule content to change throughout the day, and even update your messages in real-time. Look gives you the tools to transform the Streamer into a dynamic communication powerhouse.
Benefits for Business Owners
Cost-effective solution: With improved functionality and infotainment features that will instantly engage your audience, the price point is very attractive, compared to dedicated digital signage players.
Easy to set up and manage: The familiar Google TV interface makes it simple to install and configure digital signage content.
Versatile content options: Access to the Play Store allows you to utilize various apps and content sources for your digital signage needs.
Installation and Setup: Google TV Streamer as a Digital Signage Player
Step-by-Step Setup for Digital Signage
- Unbox and Connect: Plug in the USB-C power cable and connect the device to your TV via HDMI.
- Wi-Fi or Ethernet: If you want a stable connection, ethernet connectivity might be the best option. You’ll be amazed at the difference it makes when streaming 4K content.
- Fire it Up: Turn on your TV, select the correct HDMI input, and follow the on-screen instructions to connect your Google account.
- Install Your Digital Signage app: Now, the fun part! Download the Look app directly from the Google Play Store and install it.
- Pair Your Device and Create Content: Once installed, follow the on-screen instructions to pair your Google TV Streamer with the Look DS. You’ll need to log in to your Look web portal and enter the unique code displayed on your TV This usually involves creating an account with the app provider and entering a unique code displayed on your TV screen to pair.
- Create your content: Look DS has built-in designer tools and dozens of pre-designed templates to help you design your signage content. You can also drag and drop your own images and show content from social apps like Instagram and YouTube directly within Look.
- Configure playback settings: Automate content playback by setting smart schedules using your playlists and configure your preferred settings within your interface.
- Manage your signage: With advanced remote content management capabilities, Look DS ensures you can update, schedule, and monitor your digital signage content from anywhere with an internet connection.
Limitations of Google TV Streamer for Digital Signage
Hardware Constraints
The Google TV Streamer is generally a fantastic option for basic digital signage needs - more specifically if you want to:
- Display static images or slideshows.
- Showcase promotional videos or product demos.
- Share company announcements or internal communications.
- Create simple, eye-catching displays in smaller settings like waiting rooms or retail shops.
But even though it has more powerful processing power, it may struggle with large-scale digital signage applications that require overly complex content like interactive kiosks, synchronized content on video walls, or complex animations.
Alternatives for Larger Operations
If you need a more powerful solution, a dedicated media player like the Look HD-2222 Lite is your best. It can handle complex content, multi-screen setups, and interactive elements with ease. It comes with the Look CMS installed, giving you a powerful duo capable of intensive applications with the same ease of use and reliable performance.
Google TV Streamer as a Cost-Effective Digital Signage Player
As it is, the Google TV Streamer is a cost-effective digital signage player, especially for small to medium-sized businesses with basic signage needs. It combines affordability, ease of use, and compatibility with your digital signage software, which is an attractive alternative to more expensive dedicated players.
And with its ability to display high-quality 4K content and be managed remotely, it can effectively deliver engaging visual communication experiences.
To fire up your digital signage today, try Look DS free for 14 days and experience its capabilities firsthand!
