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Outdoor marketing, offered by advertising companies, is gaining traction in the business world due to its solutions for connecting brands with prospects and customers. Granted, online advertising takes a big share of the marketing pie. However, it is important to know that people spend time outside their homes as they go about their daily routines, making outdoor spaces a worthwhile advertising channel.
Connecting with people using digital out-of-home (DOOH) advertising is a great way to keep your messaging in front of existing customers and introduce your offerings to potential customers.
Because an increasing number of marketers are using outdoor advertising, you have to deliver marketing messages that stand out from the competition. Using the services of an out-of-home advertising company might be required to help you create OOH marketing systems that support your messaging content, cut through the noise, and engage users.
Let’s get into it.
Look DS outdoor advertising
Look DS is a digital signage software that helps businesses deliver customized messages to prospects, customers, and employees. It serves establishments in different industries, including finance, healthcare, and hospitality, to achieve their marketing and brand messaging goals.
Look CMS helps deliver marketing messages and other content to digital screens. It also acts as a cloud-based solution, enabling users to stream content to multiple digital or signage displays in different locations. Plus, a cloud-based solution means you can make changes anywhere in the world. Without coding experience, you can create, schedule content, and make changes easily through an interactive interface.
As a small or medium-sized business, using dependable signage solutions offered by Look DS is an effective way to boost sales, increase revenue, and enhance customer experience. You can use Look DS to create awareness about your flagship product or special offers, reinforce brand awareness, and handle other outdoor advertising across your business locations.
APG|SGA
Operational headquarters located in Zurich, Switzerland, APG|SGA is one of the top Swiss outdoor advertising companies offering different OOH campaigns such as programmatic advertising, ChannelOOH, and flexible DOOH advertising.
Coverage areas include:
- Public transport
- Railway stations
- Streets & Squares
- Airports
- Mountains
The company’s flexible DOOH campaign lets businesses book ad spaces according to their needs. This advertising campaign allows a 10-second spot in a 60/120-second loop on TrafficMediaScreen, ePanel, and eBoard. Ad display on electronic displays in highly populated areas can help businesses reach new audiences and more customers. ChannelOOH is also another campaign of APG|SGA helping establishments reach individuals within 15 to 49 years, with ads shown in railway stations, streets, and squares.
JCDecaux
JCDecaux is a French outdoor advertising company operating out of France with a global presence in over 80 countries. The company solely specializes in outdoor advertising, with its flagship campaign being street furniture advertising – an advertising solution the company pioneered in 1964.
Aside from street furniture, other areas where the company is equally renowned are transport advertising and billboard advertising.
Audience reach includes:
- The urban population
- Shoppers
- Commuters
- Airport passengers
This October, JCDecaux has partnered with Get Your Skin Out on a month-long campaign to promote the representation of visible skin conditions. This campaign will be running across Communication Hubs and digital billboards across the UK.
Businesses can use JCDecaux’s advertising solutions on public transport as an opportunity to target a wide variety of people going to and coming back from work each day through public transport. Since billboards are strategically placed along intersections and busy roads, using JCDecaux’s billboard advertising can help get brand messaging in front of potential customers via large, eye-catching displays.
Clear Channel
Clear Channel is part of Clear Channel International's Procurement and Development team, a firm based in Guangzhou, China. The company markets itself as a leading out-of-home media company. Clear Channel offers a wide range of solutions, including signage displays on buses, trams, and billboards. The company also delivers campaigns in shopping malls and airports.
The company offers programmatic advertising, an algorithmic DOOH ad delivery based on criteria such as audience behavior and timing. Another of its advertising campaigns is Digital Roadblocks designed to captivate audiences during heavy traffic times and all day long for massive prime-time reach.
Advertising coverage includes:
- 29 roadside markets across the US
- 55+ commercial airports nationwide
Clear Channel’s extensive reach to high-traffic areas such as airports means a wider audience for a business. An airport signage solution, for example, is more than just showing flight information to passengers; various establishments can also use it to create brand awareness with tourists and locals.
Lamar Advertising Company
With outdoor displays across the United States and Canada, Lamar Advertising Company offers a network of outdoor advertising through large displays.
Industries served include:
- Retail
- Automotive
- Entertainment
- Media
- Health
Lamar’s outdoor advertising services include digital bulletins, posters, wallscapes, and JR posters.
The company’s digital billboard offering includes features that many businesses would find helpful. For example, this billboard solution lets you stream live data or user-generated content from your business website or social media platform in real-time. This arrangement can help businesses create awareness about product/service offerings or reinforce brand awareness. Campaign delivery in bus stations and airports means extensive reach in highly populated areas.
Outfront Media
Outfront Media is a well-known advertising firm in the Billboard and Outdoor Advertising industry. Headquartered in New York, the company provides out-of-home advertising to different businesses across the United States. Its service catalog includes street furniture ads, digital billboard advertising, and mobile-targeted advertising.
Markets served include:
- Healthcare
- Finance
- Retail
One of Outfront Media’s OOH advertising is street furniture ads. These campaigns are strategically placed on bus shelters, bike shares, metro lights, urban panels, kiosks, and other prominent structures to engage consumers at eye level. Advertising messaging within easy view helps maximize visibility and impact.
Ströer
Ströer is one of the leading German outdoor advertising companies. The company combines traditional analog media ad delivery with digital OOH campaigns to meet the varying needs of different businesses.
Areas covered:
- Streets
- Railway stations
- Shopping centers
- Underground railway platforms
- Suburban railway systems
In addition to its outdoor advertising, Ströer offers digital/online marketing. Businesses looking to complement their outdoor advertising with online ads may use the company as their one-stop advertising provider.
Why choose Look digital signage?
For small to medium-sized enterprises in different industries, Look DS software has been the go-to solution for their advertising needs. Here is part of why the digital signage software from Look DS can help you achieve your marketing goal.
User-friendly interface and content management
Look Digital Signage CMS comes with a user-friendly interface with interactive features. These features let users create multilayered interactive screens without any programming knowledge or writing a single line of code.
With clear icons and labels, the software interface is easy to understand and navigate, allowing users of all experience levels to create and manage digital signage content.
Integration with social media and live feeds
In addition to the platform allowing you to create customized content from the interface, Look DS also integrates with social platforms and live feeds. This integration enables your business to display user-generated content showcasing positive reviews, testimonials, and other content that can help you build trust and credibility, especially with prospects.
You can also use this option to make your signage content dynamic, by displaying the latest posts and updates from your social media channel and content created on the platform.
Flexible content scheduling and customization
Using the Look DS cloud-based solution, you can create and schedule content for one or multiple screens across different business venues. The software CMS also offers robust content customization options. For example, the Advanced Layout Designer tooling lets you divide the screen into multiple sections to suit broadcasting.
Conclusion
Outdoor advertising companies help businesses connect prospects, customers, and employees with customized messaging through cutting-edge digital displays. Suppose you run or manage a small or medium-sized business. In that case, using the right outdoor advertising solution helps get your brand content and advertising message to audiences in business rooms and outdoor spaces such as airports, bus stations, and kiosks.
If you have digital screens in different locations and like to deliver cohesive and customized messaging across these different channels, Look DS can be useful for your specific application. If you not sure where to start enjoy a 14-day free trial today.
