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If you have ever found yourself ordering a meal from a fast-food restaurant, there is a high possibility you chose it thanks to a shiny digital signage menu board hanging on the wall. Digital signage continues to make inroads and become popular by the day, popping up in many places as its capabilities grow with decreasing costs. The digital signage software has become an easy and effective way to share messages with the audience and employees. It is one of the reasons why many institutions are leveraging its reach.
Digital signage is quite beneficial for many businesses and does more than provide commercial displays. If you apply it to your workplace, it improves internal communications significantly. Consequently, it enhances collaboration, engagement, alignment, and the business's bottom line when all the employees communicate effectively. With the right technology, you can also take simple messages to another level. You get to maintain fluid communication that every organization needs to sustain growth and development.
In the current agile business world, innovation is a crucial aspect of maintaining a high level of competitiveness. Most organizations that are succeeding in the digital era are restructuring, transforming, and realizing the potential that their employees can bring to the table. There has to be a robust network of excellent communication practices and tools for all these initiatives to work. It would help if you prioritized keeping all your employees informed and engaged. Digital signage propels you in the right direction and makes your journey more comfortable while meeting all your objectives. So, how can corporate digital signage help the communication within your organization? Take a look!
Enabling meeting room signage
At some point in time, any corporate office has been caught up in the jumble of organizing meeting rooms. The hassle and time wasted in figuring out if a meeting room is booked when it will come free and if the people you are acquiring it for will show up or not can be pretty overwhelming. Luckily, digital signage allows you to solve all these. Corporate offices can take advantage of displays in front of every meeting room to show when the room is booked and when it is free. It is an excellent solution that shows when and where to book a room for your next meeting, which can be quite helpful in saving a few million dollars.
Interactivity
Corporate Digital Signage is an excellent tool for facilitating two-way communication and interactivity. It is a solution that allows employees to submit accolades for colleagues or bring up their suggestions that boost productivity. Such feedback can be integrated as content for the digital signage displays. There is a possibility of finding yourself turning your digital signage solution into a one-way communication tool. But it denies your employees the chance to interact with and enhance your overall content. With digital signage and improved interactivity, employees can submit images from company or family events to share with the rest. That feature could also allow workers to share wise or funny sayings to help you get through challenging and dull days.
By running a team-building company quiz
Using team-building quizzes is the best way any company can encourage alignment, a clear understanding of the company's brand, story, history and personnel, among others. Having a company-themed quiz is an excellent way of bringing togetherness within your corporate office since all the employees will be working towards a common goal. You can use your digital signage solution to display the winners weekly, allowing the employees to know each other more.
With your interactive digital signage, you can take your team-building campaigns a notch higher, allowing your employees to learn about their colleagues better, the brand story, and anything else you would like them to know.
Improving the corporate culture
Staff engagement and internal communications are some of the driving forces to the growth and productivity of any institution. Digital signage allows you to improve your corporate culture significantly. For instance, you can send a memo indicating that you are hiring a new CFO, which keeps your staff updated. Your displays can help you put your new CFO's face and profile on the big screens, which is an excellent way of introducing a new member to the team.
With an effective system in place, you keep everyone in the loop about human resources and other corporate news. Pictures will help you create a conducive environment. A friendly intro of a new staff member on your digital signage displays will enable everyone within the organization to recognize them. Your digital screens will help keep the corporate culture intact and promotes transparency on how work is done.
Office communications
When everything seems to be going digital, you cannot leave behind your office communications. Digital signage will notify employees of events, workshops, building maintenance and information on weather and traffic. Sharing crucial information ups attendance on office gatherings or birthdays while boosting morale and your productivity. The right digital signage software will enable you to share news around the office, which is a massive advantage in streamlining all your activities.
Incorporating fun within your corporate office
If you are trying to improve your corporate culture, sometimes humor can be the solution you need. It can also help you get the whole team through a tough challenge. When you think of digital signage, the first thing that crosses your mind is advertising and interactivity. However, it can be an excellent addition for creating fun in the workplace. It gets to lighten the mood while getting everyone pumped up to meet their responsibilities. Remember, fun and humor will need consideration, creativity and carefulness, but it could have a negative connotation. Make sure whatever your institution goes with is acceptable through the whole team.
If you want to achieve corporate communication success, make your employees aware of inclusivity in the company vision. It is your responsibility to make everyone feel to be part of the team. Remember, excellent internal communication strategies will fuel growth and keep your business competitive in this digital era.
