About the Company
Industry: Media and Advertising
Customer: Zen Digital
Zen Digital is a media and advertising company based in Belgrade, Serbia. They operate an innovative business model centered on indoor billboard advertising. The company creates networks of digital signage across various sectors including:
- Hospitality - restaurants, cafes, hotels.
- Healthcare - hospitals, clinics, dental practices.
- Commercial spaces.
The Challenge
To build and maintain an effective advertising network, Zen Digital needed to:
- Find a software solution that balances price, quality, and user experience to provide the best value for both Zen Digital and its clients.
- Implement a simple and efficient platform for easy management across their client base.
- Ensure the chosen solution was stable enough to minimize the need for technical support, unlike the previous platform they had used.
- Provide a tool that could help their clients improve the profitability of their businesses through effective digital advertising.
Customer Testimonial
“Value for us means price, quality, and the experience of using whatever it is that and the reason that we chose Look is we found that it provided us the best value for money solution out of the other digital signage software that we were using before.” - John Jonovsky, Co-founder of Zen Digital
The Solution
After evaluating various digital signage software options, Zen Digital chose Look's platform because it met their needs and provided the stability they desired. Here's is how:
- Value for Money: As part of Look’s partner program, Zen Digital benefited from discounted subscription fees among other offers which was the best combination of price, quality, and user experience that they couldn’t get from their previous solution.
- User-Friendly Interface: The software was simple and efficient, in addition to comprehensive training including a demo call, access to an extensive knowledge base, and video tutorials. This ensured that the learning curve, both for Zen Digital and their clients was impressively gentle.
- Stable Platform: Look DS solution provided the stability that Zen Digital values as an important aspect of quality in its digital signage offering.
- Excellent Support: In addition to the extensive resources for troubleshooting and maximizing the capability of the software, Zen Digital could always rely on the 24/7 support from the Look team, which the co-founder admitted was rarely needed.
Results and Benefits
- Improved Resource Allocation: With less time spent on software management bottlenecks, Zen Digital could focus more on client acquisition and service improvement.
- Increased Market Competitiveness: With a combination of quality and affordability, Zen Digital could stand out from the competition by giving its clients attractive pricing while maintaining profitability.
- Better Client Relationships: The ease of mind that Zen Digital provides to its clients thanks to a reliable software solution leads to longer-term contracts and referrals.
- Versatility Across Client Types: Given that Zen Digital deployments ranged from small cafes to large commercial spaces, Look provided them the scalability to meet the needs of diverse clients without compromising quality.
