Table of Content
80% of patients prefer digital communication when interacting with healthcare providers.
If you can provide relevant, real-time information where it’s most needed, you’ve got their attention. That’s how engagement works — when customers see the value in what you’re offering, they stay informed, trust your pharmacy more, and are more likely to return.
The challenge with pharmacy digital signage is knowing what content to display and when. Here are 10 ideas that can help you create impactful displays that engage your patients and enhance their experience at your facility.
Informational Content
Store Hours and Updates
What differentiates a great from a “meh” customer experience is a brand’s communication strategy. And for pharmacies, that starts with being transparent about operating hours, especially during holidays or times of unexpected closures.
Window displays are highly visible and best suited for showcasing your pharmacy’s standard operating hours for the week, include real-time updates on changes to your regular hours during holidays, and let customers know when specific medications or popular products are back in stock. A clear communication channel makes it easier for customers to plan their visit ahead of time.
Wayfinding and Navigation
Almost every healthcare facility has static signs that announce arrival at a particular section, but what about when your customers need real-time directions or additional guidance?
Interactive maps and directories open the door to efficient navigation by providing step-by-step directions to service counters so that customers don’t have to rely on staff for assistance.
With Look DS Scenes, you can create a multi-layered interactive wayfinding system on your screens. Divide the screen into sections, each with clickable buttons that transition to detailed directions or more information. It’s quick, easy and efficient.
Sales-Focused Content
Promotions and Discounts
A pharmacy is a bit of a hybrid since it falls both in the healthcare and retail industry, but people don't really impulse buy medicine the way they would a snack or a shirt. Which is why hard selling rarely works in this setting.
Pharmacy digital displays give you the opportunity to subtly showcase promotions and discounts. You can feature seasonal sales, bundle offers, or loyalty rewards to attract customers, without being pushy.
Instead of a static ad, you could design a rotating slide that explains the benefits of the products, offers customer testimonials, or highlights how the promotion aligns with the season’s health needs.
The design process is faster with Look’s pre-built customizable templates. Choose from a library of options and quickly add your content to keep everything fresh and engaging, without needing to start from scratch.
Cross-Selling Products
Cross-selling is a strategic approach to increase sales while adding value to your customer’s shopping experience. Using digital signage, you can highlight complementary products next to relevant sections in your pharmacy.
For example, displaying sunscreen alongside allergy medications during allergy season encourages customers to think about their skin protection while managing their symptoms. Similarly, when showcasing fitness supplements, you can cross-sell protein shakes, to encourage a more holistic approach to wellness.
Look DS customizable layouts let you divide the screen into multiple sections, each displaying different products so you can highlight related items, like placing sunscreen next to allergy medications, and easily update them based on your current promotions or seasonality.
Educational Content
Health Tips and Advice
As an authority on health, providing educational content helps you build authority and become a trusted source of healthcare information.
This type of content works especially well when displayed during waiting times, such as inline or in consultation areas. Customers can absorb health tips on managing their well-being, preventing illness, or improving their lifestyle. For example, you can provide reminders on managing chronic conditions, tips for reducing stress, or information on staying active.
Look CMS can help you keep this information fresh by pulling in the latest health news or wellness articles through RSS feeds, so you don’t have to constantly update manually.
Medication Information
You can also display general medication guidelines, such as the best times to take certain medications, whether they should be taken with food, or what to do if a dose is missed.
For instance, “Take one tablet every 12 hours for pain relief” or “Store medication in a cool, dry place” can provide clear, concise instructions for common over-the-counter medications. This will reduce customers' questions and save their time and yours.
It would also be a good idea to integrate touchscreen kiosks so that buyers can interact with the content and look up information on specific products, including dosage instructions, side effects, and potential interactions.
This interactivity can also be linked to QR codes that lead to your website for customers to access more detailed FAQs on popular medications or medical conditions.
Entertainment Content
Trivia and Health Quizzes
Patients often need to brush up on their health knowledge, and you can make it fun for them through trivia and health quizzes, especially when waiting for prescriptions or consultations.
Rotate through health-related topics such as daily hydration goals or common misconceptions about nutrition.
If you want to make it even more engaging, you can add a touch screen for customers to tap their answers and get instant feedback.
Position the screens in areas with heavy foot traffic, like near the pharmacy counter or in the waiting area where customers are most likely to linger.
Seasonal Themes and Content
It’s important to keep your content fresh and timely, and there’s no better way to do that than by tying your displays to the seasons. During allergy season, for example, you can highlight tips for managing symptoms or promote relevant products like nasal sprays and allergy tablets.
In the summer, focus on skincare tips, sunscreen recommendations, or staying hydrated. Then, as winter rolls in, offer advice on boosting immunity or protecting against the cold.
Seasonal themes keep your customers engaged with the information they actually need at the right time. With Look CMS, keeping these seasonal updates rolling in is easy with smart scheduling. It makes it possible to plan and automate content updates in advance and then assign specific content to display on particular days or during specific times of the year, so you don’t have to rush against the clock.
Service-Oriented Content
Highlighting In-Store Services
Pharmacy digital signage can do a marvelous job informing customers of all available services. For instance “Walk-in shots available today” or “Blood pressure checks here”.
The screens will be able to demand more attention in high-traffic areas like the entrance, waiting rooms, or near the counter. You can even add interactive elements that allow customers to book appointments directly through the display or provide further details.
For example, you could set up a “Book Your Appointment Here” button that links to a scheduling tool or provide a QR code linking to your pharmacy's appointment page for more details.
The screens can also display hours of operation for specific services, such as when vaccinations are available or which days blood pressure checks are conducted.
Health and Wellness Events
You can also use your screens to build excitement and anticipation for upcoming events. For instance, “5 Days Until Our Health Fair!” or a series of rotating slides leading up to an event.
These announcements can be made even more engaging by adding a dynamic, visually appealing layout that aligns with your brand. Use vibrant imagery, bold fonts, and color contrasts to draw the eye.
Watch also our videos on Tips How to Design Digital Signage Content from Look Academy
To create a sense of urgency and excitement, you can show snippets of a past event with testimonials or pictures to demonstrate the value of attending. Pair that with a Look DS countdown timer to encourage customers to act fast.
Engage and Inform with Pharmacy Digital Signage
If you’re ready to take the next steps to achieve a more dynamic and engaging in-store experience, pharmacy digital signage can help you connect with your customers in meaningful ways.
We’ve discussed content ideas such as promotions, health tips, and real-time updates, all of which are customizable to suit your specific needs with the right digital signage software.
Look Digital Signage can streamline your content management so that you can focus on offering the best customer service. With a 14-day free trial, you can experience how easy it is to schedule and personalize your pharmacy’s content, try it today with no functional limitations!
