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Digital signage video walls are relatively recent technological innovation taking the world by storm. They are the perfect way to convey your message, no matter the occasion. Whether you're a business looking to impact your customer base, or a school wanting to engage its students, digital signage video walls are a perfect choice. With the ability to display information in various ways, and the flexibility to be used in any space, video walls are the ideal way to get your message across. This article will discuss why, how, and where you should use this kind of digital signage displays and how they can help you reach your goals.
What exactly is a video wall?
In its most basic definition, a video wall is a huge display of many smaller screens tiled together. LCD, direct LED tiles, back projection, and laser displays are some of the most common types of display technology. Industry-specific uses for video walls emerge. Businesses, hospitals, stores, government agencies, religious institutions, educational institutions, casinos, and hotel lobbies are possible settings for video walls.
How does a video wall function?
A video wall consists of a series of identically positioned monitors that may be used to show a single movie or image in a seamless loop. Video walls can show material seamlessly because of a specialized hardware configuration. A separate and important technical function of such displays is the extremely thin frame of the unit itself. Often the thickness of this frame determines the cost of the video wall device. It is also important whether the displays can be organized into video walls without any additional equipment. The advanced technology at the moment is the serial connection of devices via the Display port. Digital signage software to assist with content strategy and design is also required.
Advantages of a video wall
To be sure, video walls are great, but why use one? Listed below are the advantages of a video wall.
Draws in the viewer
Bigger screens get more eyeballs since they automatically catch the eye. Customers, workers, and visitors will not be able to overlook these displays, making them perfect for branding or educational initiatives.
Employee time
Employees may use video walls to aid in the completion of routine activities. It may make room in workers' schedules for more important projects. Staff members may avoid unnecessary questions by seeing the following data: Here's an example:
- Video displays in large shopping centers may show visitors around;
- Commonly Asked Questions (FAQs) may be displayed in public spaces like stadiums and parks;
- Online, hospitals may promote their many available services.
Multiple content types being displayed at once
A video wall driven by content management software is meant to show several forms of material simultaneously. For instance, a campus may utilize a video screen to display maps, school activities, and essential information like weather and news.
Adaptable to many different sectors
Traditionally, video walls, particularly LED ones, have been utilized in stores for advertising and during events. Content management wasn't as advanced, and prices were exorbitant. Today, video walls are less expensive and more affordable for small and medium-sized businesses. They are being put in hotels, casinos, houses of worship, government buildings, schools and business offices. Being so versatile, they find use in many different fields
Installation is adaptable
LED video walls provide a wide range of creative freedom in layout. For instance, they may be bent to conform to irregular shapes such as columns and corners. They may also be installed in nonstandard forms other than the standard rectangle or square.
Content customization is supported
Companies may now alter and customize the material seen on displays to serve their customers better, thanks to content management systems. Different materials may be presented at separate times of the day, for instance, a restaurant video wall can represent various breakfast, lunch and evening menus. For example, if a calendar's events are shown on a video wall, those events will automatically update whenever the calendar is refreshed.
Can increase sales
The adoption of digital signage by stores has increased sales by 32%. Retailers may utilize a video display system to tell thousands of target consumers about discounts and other excellent bargains.
Facilitate better interaction with customers
Customers' frustration due to long waits may be mitigated by posting an estimated wait time indicator. Prominent providers have been employing this method to keep consumers waiting patiently. Thus, like those renowned service providers, any firm may utilize this technique to increase customer satisfaction.
Customers lean toward businesses with video displays
Over 42% of customers are likely to purchase in establishments that have video displays. The video walls enhance the shopping experience by providing more product details, cross-selling opportunities, and a more pleasant atmosphere.
What are some practical uses for a video wall?
When faced with a video wall, most astute company owners want to know first: "How can I utilize this technology?"
- Banks: Video walls and digital signage are a great way for banks to wow customers and strengthen their brand.
- Corporate: Using a video wall is a terrific way to impress prospective workers and VIP guests. You may always impress and adapt with the help of digital signage for the workplace.
- Churches: Churches may boost their memory and effect by using digital signage. Exhibit religious artifacts or broadcast live sermons from church leaders.
- Education: Digital signage has several uses in K-12 and higher education. Incorporating video walls into these facilities is a great way to demonstrate to prospective students that your institution is innovative and at the forefront of technology advancements.
- Entertainment: Digital signage that provides engaging content is an effective advertising tool. The sheer scale of video walls ensures they will be seen. Highlight upcoming activities using this.
- Government: Many organizations around the United States are exploring the possibility of using government digital signs. Useful for storing crucial data or planning future endeavors.
- Healthcare: Digital signage in healthcare settings is an excellent way to make a good impression and educate patients and visitors. Show off your hospital's shiny new wing or department heads to set the bar high for patient care.
- Hotels: The hotel industry is rapidly modernizing, and one area where this is most apparent is digital hotel signage. Make a positive first impression with guests by showcasing the hotel's facilities or nearby points of interest.
- Manufacturing: Using digital signage in manufacturing may benefit the company in two ways: with workers and with customers. Video walls are a terrific way to update staff on the progress of a project or the team's progress, and they also complement the lobby, which customers and investors may see.
- Restaurants: Both single screens (the most common digital menu board) and video walls are used in restaurants nowadays. As a form of entertainment, video walls are great for showing clips from your favorite TV series, sports events or even music videos.
Is it a good idea to put money into video walls? This innovation, when used, may improve a company's brand recognition and make its visitors' experiences more pleasant. A video wall system may help create positive first impressions, promote self-service, and free up personnel. The greatest returns on investment are often seen in properly designed video display signs.
