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New frontiers have opened for brand advertising since the dawn of the digital age. The advent of digital signage has marked a sea change in the industry. Many companies use it in various interesting methods to maintain contact with their audience and get their message through. They use digital billboards to advertise their products and services visually appealingly. Animated GIFs, videos, and other visually engaging content may help grab people's attention and convey the brand's message.
Best digital signage Advertising Campaigns
You are likely already familiar with digital signage's advantages. It is a low-cost option that has the potential to spread your brand's message and attract new customers, all of which should improve your bottom line. The following examples illustrate how businesses in various industries have utilized digital signage campaigns to effectively connect their audience and provide inspiration for creating your own.
1. Samsung See the Extraordinary
The "Samsung See the Extraordinary" Times Square Billboard is a captivating marvel that showcases the brand's innovative spirit. Towering over the iconic Times Square, this colossal digital display transforms mundane advertising into an immersive visual experience. With vibrant colors, intricate animations, and larger-than-life imagery, it not only promotes Samsung's QLED TV technology but also offers a glimpse into the limitless possibilities of modern displays. The billboard serves as a mesmerizing example of how technology can merge seamlessly with art, captivating the bustling crowds below and leaving an indelible mark on the digital advertising landscape.
2. Google Pixel Fold Lands
The Google Pixel Fold's London debut is elevated by the 3D anamorphic DOOH campaign. This innovative outdoor advertising marvel transforms ordinary street corners into captivating visual experiences. The campaign's use of perspective tricks and optical illusions creates a sense of wonder, effectively spotlighting the Pixel Fold's cutting-edge features. By merging technology with artistry, the campaign not only introduces a new smartphone but also engages pedestrians in an interactive and imaginative manner. Anomaly's creation amplifies the excitement around the Pixel Fold, setting a new standard for dynamic outdoor advertising and leaving a lasting impact on urban landscapes.
3. SLS Las Vegas' Center Bar
After completing renovations in the middle of 2018, the SLS Resort in Las Vegas reopened with several new dining digital signage displays, including the 4-sided 3-D display hanging from the ceiling over The Center Bar. With the correct viewing position, the display's 2.1 million multicolor LEDs may fool the eye into thinking it's three dimensions deep within a box. The 32' x 18' x 4' deep structure is an outstanding example of the convergence of digital signage content with the restaurant business.
4. Digital Menu at Tim Hortons
The Canadian coffee business Tim Hortons has installed digital menu boards and digital signboards in several of its stores. The digital menu is shown on huge displays with high-resolution photographs and videos of each item. The menu shown on the digital signage is simple to show and read. You may also browse through dynamic categories and learn about new food options on the menu signs. Customers place their orders by tapping the screen, instantly notifying the kitchen of their selection. When prices or quantities change, new products are introduced, or specials are offered, Tim Hortons may make the appropriate adjustments to the menu immediately.
5. Microsoft - Street Front Shop
Microsoft Corporation debuted its first branded retail store in 2015 on New York City's Fifth Avenue, bringing a high-visibility artistic display of digital signs screens to revitalize the neighborhood. To accommodate this, Microsoft installed a massive LED motion wall in the store's fronts and collaborated extensively with the Moment Factors space to transform the traditional storefront into an innovative digital environment. Microsoft brought its store's customer experience outside its four walls and onto the streets of Fifth Avenue with the help of this digital creative and interactive display.
6. Apolosophy Shampoo Digital Kiosk
Commuters were taken aback by this ingenious advertisement for a shampoo brand, which brought an ordinary subway poster of a model to life. The digital billboard's ultrasonic sensors detected approaching trains, automatically activating the digital signs. The poster's model seems to have been smacked by a blast of wind as her hair whips up as a train speeds by. Next, she runs her fingers over her hair, grins, and returns to her serious commercial position. It is an excellent advertising campaign that instantly catches the viewer's attention.
7. Misereor's Social Swipe
If you often post on Facebook, you may have previously encountered this particular instance of digital signage. In the wake of the video's release on Facebook and YouTube, Misereor's 'SocialSwipe' campaign gained significant traction. The transformation of a digital billboard into the 'first interactive billboard to take card payment' was so groundbreaking that it left viewers in awe of Misereor. As a result, passers-by could more easily contribute to the cause being highlighted on the screen. It would be great to see additional organizations and companies adopt this innovative digital signage approach soon. It takes marketing initiatives to a new level and helps customers feel more connected to the product or cause.
8. Netflix GIF Campaign
Netflix's advertising team developed an innovative digital signage campaign that used the displays' proximity to one another and the surrounding space. This campaign set up DOOH kiosks at several French stations to advertise the streaming service's introduction in France. The screens would feature GIFs from exclusive Netflix shows that would play depending on what was happening in the environment around the screen. For example, a GIF about being happy and celebrating would play if the French football team won a game. It was a great creative use of digital signage that made adverts more relevant and helped to engage the audience Netflix was trying to attract.
Creating the best advertising campaigns with LOOK DS
The potential applications of digital signage content are many. Even if you're not building the world's largest video wall or a billboard in Times Square, you can use digital signage's many benefits. With LOOK DS, you can easily create engaging digital signage material and share it with your audience, thanks to its robust capabilities. Get started today with LOOK DS to create one of the best advertising campaigns!
