In today’s world, accessibility is woven into the design of our urban spaces, but what about digital signage? Ensuring that digital displays are inclusive and accessible is crucial to making information available to everyone. In this episode, Alexander Makhalov, Head of Product Design at Look Digital Signage, shares essential principles to make your digital signage content accessible to all.
What You’ll Learn in Episode 6: Accessibility and Inclusivity in Digital Signage Design
- Visual Accessibility About 30% of the global population experiences some form of visual impairment, with a significant percentage affected by color blindness. For accessible digital signage, ensure that text is legible with appropriately sized fonts and high-contrast color schemes. Tools like Color Contrast Checker and Color Blind Simulator can help test your designs for readability and color accessibility.
- Alternative Formats Providing alternative content formats, like audio descriptions for visuals and text tickers for videos, enhances accessibility. Pictograms and universally recognized icons are also effective for non-native speakers or those with visual impairments. Look Layout Designer allows you to easily integrate audio and text alternatives to make content more universally accessible.
- Accessible Navigation Clear, intuitive navigation is essential for users with cognitive or learning disabilities who rely on familiar layouts. Interactive elements, like buttons, should be large and easy to tap, ensuring a smooth experience on touchscreens. Consistent structure and recognizable navigation features help all users quickly find the information they need.
- Adjustable Settings Allowing users to adjust text size, select language, change audio volume, or adjust display brightness empowers them to personalize their viewing experience. Customizable settings enhance accessibility, providing a tailored experience that meets individual needs and abilities.
- Physical Accessibility Position digital signage at a height accessible to people in wheelchairs, children, or those with limited mobility. Ensure clear pathways around displays, allowing easy access for all potential users. Proper placement supports a physically inclusive experience for a wider audience.
By following accessibility principles—visual accessibility, alternative formats, clear navigation, customizable settings, and physical accessibility—you create digital signage that is inclusive and user-friendly. This approach not only broadens your audience but also contributes to a fairer digital environment.
Read also: ADA Compliance for Digital Signage: Key Standards and Requirements
Ready to make your digital signage more accessible? Sign up for Look DS to start building inclusive content with a free 14-day trial.
