Digital signage design follows completely different readability and visibility guidelines than print one because the nature of digital signage is dynamic. In this course, prepared by leading product designer Alexander Makhalov, you will learn the basic principles and specifics of digital signage content design, which will help you create vibrant and eye-catching layouts that will engage your audience and successfully convey the message or vibe you want.
Episode 3: Graphic Design Principles for Digital Signage, Part 2
Graphic Design Principles for Effective Digital Signage
In this episode, we’ll explore additional graphic design principles vital for creating impactful digital signage content. Using free templates from Look Digital Signage as examples, you'll learn how to design engaging layouts that make a strong first impression.
- Rhythm: Repetition and consistent patterns help make your design more cohesive and easier to understand.
- Proximity: Elements that are placed close together are perceived as related, which helps organize your layout and improve readability.
- White or Negative Space: White space around your elements ensures the design is not overcrowded and helps highlight important information.
- Color: Use a limited palette of 1-3 active colors to establish unity and strengthen the association with your brand.
- Typography: Fonts play a major role in shaping the personality of your design. Stick to 2-3 fonts to maintain clarity and consistency.
Follow these principles and create visually appealing and functional digital signage layouts that captivate your audience. Watch the video to see how to apply these principles with Look cloud-based digital signage software.
