Digital signage design follows completely different readability and visibility guidelines than print one because the nature of digital signage is dynamic. In this course, prepared by leading product designer Alexander Makhalov, you will learn the basic principles and specifics of digital signage content design, which will help you create vibrant and eye-catching layouts that will engage your audience and successfully convey the message or vibe you want.
Episode 2: Graphic Design Principles for Digital Signage, Part 1
In this episode, we cover key graphic design principles, essential for creating effective digital signage content. Using examples from Look DS's free digital signage templates, we’ll explore how to apply these principles to ensure your digital displays are not only visually appealing but also highly functional.
- Visual Hierarchy: This principle helps guide your audience's attention to the most important elements of your design.
- Balance: Every design element, from text to images, has visual weight. Symmetrical designs, or those where contrasting elements are well-positioned, create harmony in the viewer’s mind.
- Harmony: Consistency in design elements like fonts, colors, and graphics fosters a sense of unity.
- Contrast: Contrast improves the readability of your design by distinguishing between different elements.
- Emphasis: While contrast enhances overall readability, emphasis allows you to draw attention to specific elements, strategically highlighting key components.
By applying these principles to your digital signage, you’ll be able to create content that captures attention and effectively communicates your message. Watch our video tutorial to see how these principles come to life using Look DS.
