Digital signage design follows completely different readability and visibility guidelines than print because the nature of digital signage is dynamic. One piece of content is quickly replaced by another, your customers are getting information on the go and often performing other tasks at the same time.
You have about 3 seconds to convey the main idea to the viewer. If you don't engage your audience in this short time, there is a 90% chance that you will lose them.
In this course, prepared by leading product designer Alexander Makhalov, you will learn the basic principles and features of content design for digital signage, which will help you create vibrant and attractive layouts that will engage your audience and successfully convey the message or mood you want.
What You’ll Learn in Episode 1: Introduction to Digital Signage Design
In this episode, we’ll cover the most important principles of designing effective digital signage content, with practical tips to help you create eye-catching displays that engage your audience.
- Keep it Sweet and Simple: Use short, clear headlines and contrasting colors to convey your message within seconds.
- Consider the Environment: Design your content based on the screen’s location and viewing distance.
- Know Your Audience: Always design with your target audience in mind.
- Use Motion Graphics and Video: Video and animation capture attention 400% more than static content, making your message more impactful.
- Leverage Interactivity: Keep interactions simple and intuitive, using no more than 5-7 touchpoints to ensure usability.
- Maintain Brand Consistency: Consistent colors, fonts, and visuals across locations strengthen brand recognition and awareness.
Watch the video to learn how to apply these principles effectively using digital signage software, and discover how Look CMS simplifies the creating process of dynamic, interactive content.
