Retail is always at the forefront of technological innovation. After all, it is the only way to respond effectively and timely to the ever-changing buying patterns in today's fast-paced world. Certainly, in the case of digital signage, retailers have been among the first to take advantage of the powerful capabilities of this tool. Find out more from our video.
5 digital signage solutions for retailers that bring results
Digital signage in retail stores engages customers and drives sales. From storefront displays that increase foot traffic by an average of 17%, to cutting-edge technologies such as augmented reality and smart sensors, retailers are adopting innovative solutions to create more personalized and interactive shopping experiences.
The right size and brightness of storefront displays are key to attracting attention, especially in direct sunlight. Wow displays, such as large video walls, increase brand awareness in key locations such as entrances or checkout areas. Meanwhile, promotional displays - from 43" to 55" - are strategically placed along the aisles to showcase promotions, while shelf and checkout screens provide product details and dynamic advertising.
For a truly immersive experience, Beacon sensors and QR codes allow shoppers to receive personalized offers or product information with a simple scan or gesture. In addition, facial recognition technology delivers targeted advertising based on age or gender, while fitting rooms with augmented reality take convenience to a new level by enabling virtual try-ons.
Explore the possibilities with a free 14-day trial or book a demo to learn more about how digital displays can transform your retail space.
