Using digital signage can elevate your business, but only when executed correctly. In this video, we discuss the most common mistakes businesses make with digital displays and tips on how to avoid them to maximize impact and ROI.
1. Poor Hardware Placement
Incorrect screen placement is a major issue. Displays should be positioned for easy visibility and readability based on their size and audience distance. A 55-inch screen, for example, is best viewed from around 4-5 meters away. Avoid placing screens too high or too low, and ensure they are not obstructed by other objects. Also, consider brightness levels if using screens in sunlight-exposed areas—standard screens won't be visible here.
Read also: Tips to select the best digital signage placement
2. Lack of Hardware Maintenance
Outdated screens with dead pixels or those covered in dust project a poor image. Regular maintenance, whether done in-house or by professionals, is essential to keeping screens effective and visually appealing.
3. Low-Quality Content
Low-resolution images, incorrect aspect ratios, and poor design (e.g., cluttered layouts, and poor color choices) can all harm viewer engagement. Digital signage should be visually appealing, with clear calls to action and appropriate font sizes. Use available resources like Unsplash, Canva, or free templates in your digital signage software to enhance content quality.
4. Static or Overloaded Content
One of digital signage's biggest advantages is its dynamic nature, so avoid using static images. Keep content dynamic and visually engaging, and limit details to prevent overwhelming viewers. Regular content updates are essential to maintain viewer interest and avoid out-of-date messaging.
5. Outdated Software
Choose reliable, cloud-based digital signage software that works on various OS platforms, supports offline playback, provides proof-of-play, and integrates with external data sources. High-end software solutions, like Look Digital Signage, offer all of these along with scheduling tools and design features, making it easy to keep displays current.
Explore Look Digital Signage’s 14-day free trial to experience top-tier tools and content management firsthand.
