About the Client
Industry: Hospitality, Restaurants.
Customer: Lafontaine Gourmet (Saudi Arabia).
Lafontaine Hotels & Resorts is a management company that operates dozens of upscale hotels and apartments throughout Saudi Arabia. The company also manages 2 growing chains of fast-food restaurants under the Astoria and Elestez brands.
The Challenge
- Using digital screens for creating dynamic menu boards with regular positions and specials of the day.
- Finding affordable digital signage hardware to power TVs.
- Choosing easy-to-use digital signage software to manage the content in all the restaurants centrally and remotely.
Customer Testimonial
What if we could manage all the changes instantly and remotely?”. And that's how we found Look! The deployment was really easy and cost-effective. Since this software works with any Android-based devices, to connect our TVs to the CMS we’ve purchased inexpensive Xiaomi boxes and installed Look app player on them right from the Google Store. And that’s it! No servers, licenses, and any other high upfront costs.
The Solution
To address the challenge of updating digital menu boards across multiple locations, they opted for an easy-to-manage system using Xiaomi hardware players and the Look app.
Here’s what they did:
- Purchased Xiaomi hardware players: Inexpensive and readily available.
- Installed the Look app: Downloaded directly from the Google Play Store.
- Utilized Look’s cloud-based CMS: Enabled remote management of all screens.
This setup allowed instant updates to menus and offered with just a few clicks, eliminating the need for cumbersome USB stick updates. The solution was scalable, cost-effective, and easy to deploy, significantly simplifying content management for Lafontaine Gourmet.
Results and Benefits
Streamlined Content Management: The cloud-based CMS enabled quick and easy updates to all digital menu boards, saving time and effort.
Instant Updates: Menus and special offers could be changed remotely in a matter of clicks, ensuring consistency across all locations.
Cost Savings: Using affordable Xiaomi hardware players and avoiding high upfront costs for servers and licenses made the solution highly economical.
Ease of Use: The Look app’s user-friendly interface simplified the content management process for staff.
Scalability: As Lafontaine Gourmet grows, the system will continue to be cost-effective, with pricing that becomes more advantageous with expansion.
Operational Efficiency: The ability to manage content remotely and instantly reduce the logistical challenges of maintaining up-to-date menus, enhancing overall operational efficiency.
