About the Company
Industry: Retail
Customer: Railway Furnishers
Railway Furnishers has come a long way since opening its doors over 61 years ago in South Africa. What started as a family business has blossomed into a retail powerhouse, now employing more than 450 people and serving around 100,000 loyal account holders.
The Challenge
- Railway Furnishers needed to update marketing materials across multiple locations, including some in rural areas on stores’ digital signage screens.
- The existing method of distributing marketing content via USB sticks was time-consuming and inefficient, with deliveries to rural branches taking several days.
- The company required a solution that would allow for quick, centralized management of marketing content across all stores.
Customer Testimonial
"Making use of digital posters was a no-brainer for us because our stores already stock televisions, so it added to the marketing strategy as something that we could use. The Look DS software and platform are incredibly user-friendly and it was so easy to use. It's amazing to work with - as long as you've got an internet connection, you're good to go." - Corrie Wright, Marketing Manager at Railway Furnishers.
The Solution
To tackle their marketing update challenges across multiple stores, Railway Furnishers chose a streamlined approach using their existing TVs and Look digital signage software.
Here's how they transformed their marketing approach:
- Repurposed in-store TVs: They used the televisions already on display as digital signage displays.
- Implemented Look's digital signage platform: Which allowed them to centralize all their content management in one place.
With this setup, Railway Furnishers could make instant content updates across all locations with just a few clicks. This eliminated the need for time-consuming USB stick deliveries and turned out to be scalable, cost-effective, and simple to deploy.
Results and Benefits
- Enhanced visual merchandising: Digital signage added to the in-store marketing strategy by using existing TV stock.
- Increased flexibility: The marketing team could easily customize content for specific branches or promotions.
- Improved marketing efficiency: Content updates became instantaneous and eliminated delays in rural areas.
