About the Company
Industry: Motorcycle dealership (Harley-Davidson)
Customer: Coziahr Harley-Davidson
Coziahr Harley-Davidson is a family-owned and operated business that has been serving the Central Illinois community for over 30 years. They offer a wide variety of Harley-Davidson motorcycles, parts, and accessories, as well as a service department. Harley-Davidson is committed to providing its customers with the best possible experience, which is reflected in its culture.
The Challenge
As a motorcycle dealership, Coziahr Harley-Davidson experienced some communication bottlenecks:
- They needed a better way to inform customers about upcoming events and activities.
- Required a solution that fits within their budget constraints while offering the level of customization they needed.
- They wanted to provide engaging content in waiting areas.
- They wanted a user-friendly digital signage platform that staff could easily use to create and manage the content.
Customer Testimonial
“Our experience with Look has been nothing but amazing. Customer service is on point and it's been a great product to put in custom weather apps and calendars, to do slideshows for Google reviews as well as add YouTube videos from the Harley-Davidson channel itself. It's remarkable and I wouldn't go with any other company.” - Casey, Marketing and IT Coordinator, Coziahr Harley-Davidson.
The Solution
After an unsuccessful experience with an overpriced and inflexible digital signage software for dealerships, Coziahr Harley-Davidson chose Look digital signage. Here's why:
- Customization: Look DS provided Coziar Harley with extensive customization of layouts, colors, and shapes for each section of their displays.
- Cost-effective: The solution fits within their budget constraints.
- User-friendly: The platform was easy for staff to use and manage.
- Versatile content options: Look provided the ability to incorporate various content types, including custom web APIs, calendars, Google reviews, and YouTube videos.
- Excellent customer support: Look's responsive customer service team was always available to answer questions.
Results and Benefits
- Enhanced customer communication: The dealership can now effectively inform customers about upcoming events and activities.
- Improved waiting area experience: Customers enjoy engaging content, including Harley-Davidson videos, weather maps, and event information.
- Brand consistency: Look’s highly customizable platform allows the dealership to maintain its brand identity across all digital displays.
- Increased engagement: The ability to showcase diverse content types, including customer reviews and YouTube videos, helps keep customers engaged and informed.
- Operational efficiency: The user-friendly interface makes it easy for staff to update and manage content which ultimately saves time and resources.
- Flexibility: The system's customization options allow the dealership to adapt its messaging and layouts as needed.
