About the Company
Industry: Transportation
Customer: BusTv
Digital signage customer success story from Guayaquil, Ecuador, where BusTv has been improving the passenger travel experience and providing highly effective advertising opportunities for their clients across dozens of digital screens located in the city's public transport.
The Challenge
The company initially struggled with managing its content in an old-fashioned and inefficient way. The challenges included:
- Outdated System: Managing content in a rustic, manual way that was not scalable.
- Inefficiency: The process of creating and delivering content to their network of public transport screens was time-consuming and cumbersome.
- Need for a Modern Solution: The team wanted to evolve their project and improve their operational efficiency.
The Solution
After researching transportation digital signage solutions, BusTv, decided to try Look. The platform stood out because of its:
- User-Friendly Interface: The digital signage software is easy to use, even for beginners.
- Content and Playlist Management: BusTv made use of the content and playlist features to schedule and organize the entertainment and advertising content efficiently.
- Weather App: The weather app allows them to provide location-specific weather updates to passengers on the go.
- 14-Day Trial: The trial period demonstrates Look’s benefits, and deciding to adopt the software was an easy one.
Results and Benefits
Since implementing Look, BusTv has experienced a significant transformation:
- Operational Efficiency: Look streamlined the content management process, making it much easier and more efficient to run their public transport TV network.
- Improved Content Delivery: Scheduling and organizing content became seamless, saving time and reducing errors.
- Enhanced Passenger Experience: The addition of dynamic content has improved the passenger experience during their travels.
- Business Growth: The software helped BusTv grow and modernize digital signage operations, making it a more competitive offering in the advertising industry.
- 100% Satisfaction: Ricardo highly recommends Look for anyone involved in digital signage.
