About the Company
Industry: Logistics and Transportation
Customer: Xtreme Express
Xtreme Express is a logistics company headquartered in Columbus, Ohio, with additional locations in Cleveland and Cincinnati. It was founded on the principle of providing comprehensive logistics solutions and has grown to become a key player in the Midwest's transportation sector. The company’s services include warehousing, fulfillment, local post office deliveries, and large-scale haul operations.
The Challenge
- Xtreme Express needed to communicate quickly and effectively with employees spread across different locations.
- The company required a solution to eliminate communication gaps and ensure all employees received important updates, especially regarding safety and compliance.
- Traditional methods like email were becoming cumbersome and ineffective for mass communication.
Customer Testimonial
"Look Digital Signage makes our life a lot easier because I'm not trying to sift through and find a bunch of emails to send out. This allows for pretty much mass communication via this screen as well as eye-catching." - Michael Bowers, HR Manager at Xtreme Express.
The Solution
In partnership with Look DS, Xtreme Express implemented corporate digital signage across their Columbus, Cleveland, and Cincinnati locations. The solution addressed their communication challenges through:
- Multi-Location Deployment: The digital signage was rolled out in high-traffic areas where employees gather before shifts, for maximum visibility.
- Centralized Content Management: From the Look DS web interface, they could quickly create and disseminate company-wide updates from a single point.
- Customized Content Strategy: A tailored mix of company updates, weather information crucial for logistics operations, and safety and compliance notices, all displayed on screens to keep employees informed and operations running smoothly.
- Cost-Effective Approach: The deployment used existing TV hardware which minimized additional equipment expenses.
Results and Benefits
- Improved communication efficiency: Mass communication became easier and more effective.
- Increased employee engagement: The eye-catching displays caught the employees' attention from the beginning of the day, ensuring that important updates, weather information, and safety notices were top of mind.
- Enhanced safety and compliance: Due to the ability to quickly push out critical safety information and compliance updates across all screens employees had a constant visual reminder of important safety practices.
- Time-saving: Making updates was as easy as customizing ready-made templates and pushing them to the screens.
- Easy setup and management: The system can be set up in 10-15 minutes, including TV installation.
Technical Information
Xtreme Express used its existing infrastructure to implement digital signage across its facilities, making the transition both cost-effective and efficient. The technical setup included:
- TVs: The company used displays they already had in place at their Columbus, Cleveland, and Cincinnati locations. These TVs were placed in high-visibility areas where employees gathered before shifts.
Look Digital Signage software: The team at Xtreme Express used the Look Digital Signage platform after exploring other options that were more complex and less user-friendly. They found Look's solution to be the simplest and most affordable option, which made deployment and management a breeze.
